Financial Services
Professional Services
Technology, Information and Media
ActiveSusanne Krøgh profile photo

Susanne Krøgh

Strategic Corporate Relations I Financial Communication I Media & Stakeholder Management I

About Me

I am a senior communications advisor with nearly 20 years of experience across some of the most demanding communications environments in Denmark and internationally — Big 4, global agencies, and financial services clients. I specialise in strategic communications, executive messaging, and stakeholder engagement, with particular depth in financial services and professional services. I have advised private equity funds, global asset managers, payments firms and infrastructure projects, and led high-stakes deliverables including annual reports, market entry strategies, and C-suite spokesperson programmes. I work close to leadership — as a trusted advisor and project lead — and bring both the strategic clarity to frame complex communications challenges and the experience to see them through. Based in Copenhagen. Available for fractional and project-based engagements.

Jurisdiction

Denmark | Sweden | Norway

Notable Employer

  • Senior Communications Advisor & Project Lead at PwC
  • Head of Media Relations Denmark at PA Consulting Group
  • Communications Consultant at Hill & Knowlton
  • PR & Communications Manager at Deloitte

Experience

Seniority LevelMid-Senior level
Years of Experience15-20 years
Current StatusActive
Partner & Senior Advisor I Financial Services & TechnologyCorporate Matters
2024 - Present

I provide senior communications counsel to international clients in financial services and technology - on strategy, stakeholder engagement, public affairs, and media management. Based in Copenhagen, with experience across Nordic and global contexts. Selected assignments Communications strategy and media management for a Nordic private equity fund Local communications and media relations for a leading global asset manager Public policy positioning, stakeholder mapping and engagement advisory for a global streaming technology firm

Senior ConsultantGeelmuyden Kiese
2021 - 2023

Senior client advisor and project lead at a cross-Nordic communications agency. Assignments spanned financial services, public affairs, and C-level advisory work. Selected assignments Led communications and public affairs for a major global payments firm - project lead across Nordic teams, managing a local budget of DKK 500,000+. Developed market entry communications strategy and key message frameworks for a large private equity fund entering the Danish market, including transaction communications and reputational risk management. Designed and delivered three C-suite spokesperson training programmes for a Nordic investment bank, from concept through to execution. Directed client participation at "The People's Meeting" political event (Folkemødet) - strategic concept, programme development, stakeholder coordination and on-site execution across multiple workstreams.

Communications AdvisorSKR Consulting
2019 - 2021

Independent consultancy. Selected assignments: Collaborated with Harbinger PR / First Chair Group on media relations and crisis communications mandates. Developed executive and leadership development materials for a leadership training provider. Led content and editorial production for a major professional services firm.

Senior Communications Advisor & Project Lead NotablePwC
2018 - 2019

Led production of the annual report and digital platform — coordinating content, stakeholder input and sign-off across the organisation, C-suite and senior leadership, within budget and on time for a critical board deadline.

Head of Media Relations DenmarkNotablePA Consulting Group
2016 - 2018

Advisor to Danish leadership on communications strategy and market visibility. Developed executive thought leadership, storylines and op-eds, and managed key journalist relationships. Consistently met media coverage targets, building sustained visibility in the Danish market.

External LecturerCopenhagen Business School
2009 - 2018

Designed and delivered courses across eight undergraduate and graduate programmes in strategic communication and public relations over nine years. Supervised and examined more than 300 students.

Communications ConsultantNotableHill & Knowlton
2008 - 2012

Client advisor at an international communications agency across public affairs, stakeholder communications and media management. Selected assignments: Senior advisor on a major international infrastructure project — stakeholder communications, public affairs and client events, including through a period of internal team transition. Managed communications for a large Nordic insurance client in collaboration with their in-house Nordic team.

PR & Communications ManagerNotableDeloitte
2006 - 2008

In-house communications manager at a Big 4 firm, responsible for external communications across audit, tax and consulting. Managed external communications across all service lines, advising internal stakeholders on strategy and messaging. Developed proactive storylines and external communications strategy for senior leadership.

Education

Masters of CommunicationsAarhus University
1995 - 2000

Certification

Total Certifications1

Project Management Certificate

Danish Management Association

2021 - 2021

Skills

Core skills10
Interests8
Languages4

Skills

Strategic Communications
Executive Advisory
Stakeholder engagement and mapping
Financial communications
Public Affairs
Media Relations
Nordic Communications
Financial Sector Communciations
Private Equity Communications
Spokesperson Training and Coaching

Interests

Financial communications & IR
Executive Communications
Public Affairs
Corporate Relations
ESG Communciation
Project Leadership
Board & Advisory Board Work
Reputation Management

Languages

English
Danish
Swedish
Norwegian