Lead editorial, content and communications strategy and execution, including email newsletters, blog development, and content creation. Act as trusted advisor to CEO/Founder for all her communications needs, including messaging, speechwriting, and ghostwriting.
Consult with Target Technology team to develop external engineering blog (tech.target.com). Develop content calendar and strategy, working closely with technology leadership team members to tell compelling stories about Target's advances in AI, Cybersecurity, Data Sciences, and more. Increase traffic to the blog organically by over 500% from the inception of the project. Create blog style guidelines and develop review process with key cross-functional stakeholders.
Led internal communications function for the Chief Information Officer and his global team of 45,000 technologists. Acted as a key strategic advisor to CIO and his team of leaders to coordinate messaging and consistent communication to all internal teams. Responsible for all messaging, speechwriting, town hall meetings, email communications, board presentations, external presentations, and more. Led a team of two junior communications professionals.