- Lead sales, marketing, RevOps, and GTM advisory work for IIoT and industrial technology solutions focused on Utility Bill Management (UBM), Energy Management Information Systems / Energy Management Systems (EMIS/EMS), Lean OEE, manufacturing performance, energy visibility, and operational efficiency. - Supported approximately $1.5M USD in new revenue by coaching sales leaders, SDRs, and AEs on deal strategy, pipeline hygiene, qualification quality, next-step discipline, and consistent follow-through from first call to close. - Built a practical sales operating cadence, including weekly pipeline reviews, manager 1:1s, forecast checkpoints, conversion tracking, activity tracking, and opportunity health reviews to increase visibility and execution accountability. - Directly managed and coached SDR execution, including outbound targeting, list quality, ICP relevance, message quality, objection handling, first-call discipline, follow-up sequence structure, and handoff readiness. - Developed lead-source and data-quality logic across fragmented CRM and lead-generation environments, including Salesforce, HubSpot, Zoho, Apollo, LinkedIn Sales Navigator, and agency-supported outbound/marketing workflows. - Created onboarding, enablement, and sales-process materials to reduce ramp friction and improve consistency in discovery, business-issue qualification, value messaging, meeting preparation, next-step planning, and CRM documentation. - Strengthened GTM focus for industrial automation, manufacturing, food and beverage, packaging, energy management, and operational-efficiency buyers by clarifying segments, buying triggers, business outcomes, and partner-fit criteria. - Designed VAR/partner evaluation logic for industrial automation and related partner ecosystems, prioritizing partners with relevant industry specialization, technical credibility, market access, and minimum organizational scale. - Built executive messaging frameworks around energy savings, utility cost visibility, production efficiency, OEE improvement, sustainability, compliance pressure, operational waste reduction, and financial decision-making. - Developed AI-assisted sales and marketing concepts, including customer segmentation, target-customer scoring, persona development, customer digital twin logic, and campaign testing concepts to improve GTM intelligence and conversion quality. - Improved sales-marketing alignment by connecting ICP, campaign messaging, lead qualification, sales handoff, CRM hygiene, pipeline review, and forecast cadence into one revenue operating rhythm. - Translated technical IIoT and energy-management capabilities into commercial language for CEOs, operations leaders, plant managers, finance leaders, sustainability stakeholders, and engineering-led decision makers.

- Teach MBA-level Marketing Management, International Marketing, market development, sales leadership, digital transformation, and strategic marketing concepts to graduate students in a Canadian business school environment. - Coach 52+ live consulting projects with SMEs and technology-oriented organizations, guiding students through market analysis, segmentation, targeting, positioning, campaign planning, business development strategy, and executive presentation quality. - Translate enterprise sales, channel strategy, international expansion, digital transformation, and customer behavior concepts into practical frameworks for business decision-making. - Develop course content and practical exercises covering GTM strategy, customer segmentation, buyer personas, international market entry, channel strategy, vendor partnerships, and technology-sector commercialization. - Strengthen executive communication, structured problem solving, evidence-based analysis, and business-case thinking across MBA student teams working with real organizations. - Leverage academic and professional experience to connect theory with commercial execution across SaaS, cybersecurity, AI, IoT, IIoT, manufacturing, and technology-enabled business models.

Directed sales, business development, strategic partnerships, and market expansion for cybersecurity, AI/ML, IoT, and counter-unmanned aircraft systems (C-UAS) technologies serving security, defence, public safety, critical infrastructure, and enterprise markets. - Generated $6M+ in first-year cybersecurity revenue and contributed to approximately 146% revenue growth by building a disciplined GTM motion, partner-led growth strategy, and enterprise opportunity pipeline. - Built and managed international partner ecosystems including 20+ authorized representatives and 45+ partners across North America, EMEA, APAC, and Middle East markets. - Led SDR/BDR and enterprise sales execution, including prospect targeting, account prioritization, outbound messaging, technical discovery, demo preparation, deal review, partner coordination, and opportunity qualification. - Positioned complex RF detection, EO/IR, drone detection, mitigation, and C-UAS cybersecurity solutions to technical and non-technical stakeholders by translating capability into risk reduction, airspace security, infrastructure protection, and operational readiness. - Created and executed channel and partner sales strategy across security integrators, resellers, regional representatives, system integrators, and strategic commercial partners. - Improved forecasting accuracy by approximately 30% through Salesforce CRM automation, opportunity-stage discipline, pipeline hygiene, AI-driven analytics, dashboard visibility, and structured weekly pipeline reviews. - Developed business cases, proposals, and strategic account plans for enterprise, government, and security-sensitive buyers requiring technical credibility, procurement discipline, compliance awareness, and executive-level trust. - Increased sales productivity by building repeatable outreach, discovery, qualification, partner enablement, and follow-up practices for complex technical sales cycles. - Led competitive positioning, market education, and value messaging for emerging cybersecurity/C-UAS categories where buyer awareness, technical risk, budget justification, and procurement complexity required strong consultative selling. - Coordinated cross-functionally with technical, product, and executive teams to align buyer requirements, partner feedback, product positioning, and commercial priorities. - Established vendor alliances and strategic relationships that supported market entry, regional credibility, and partner-sourced pipeline development.

- Led regional enterprise sales strategy for AI, cybersecurity, SaaS, cloud computing, analytics, and digital transformation solutions across the UAE, KSA, Qatar, Egypt, and broader MENA enterprise/government markets. - Drove $80M+ in annual revenue and approximately 30% YoY growth by aligning enterprise sales strategy, account planning, partner alliances, executive engagement, and multi-country GTM execution. - Secured $50M+ in new business from Fortune 500, government, telecom, banking, healthcare, manufacturing, and enterprise clients by leading consultative sales cycles and digital transformation business-case development. - Managed and led a 32-person IBM-related commercial and cross-functional organization, including sales, partner, digital transformation, and technical stakeholders, improving performance visibility and accountability. - Established multi-million-dollar alliances and joint GTM motions with Microsoft, AWS, SAP, Google Cloud, Huawei, and regional technology partners to expand market access and solution credibility. - Led 10+ AI, SaaS, analytics, and cybersecurity product rollouts, connecting product positioning, customer use cases, sales enablement, partner readiness, and revenue targets. - Positioned cloud security, zero-trust concepts, risk/compliance frameworks, AI-enabled analytics, SaaS adoption, and hybrid/multi-cloud transformation for C-level and technical stakeholders. - Supported large-scale cloud migration and SaaS adoption programs across AWS, Azure, and Google Cloud environments, contributing to approximately 35% increase in client cloud adoption. - Built digital marketing and demand-generation knowledge through IBM-related digital sales and marketing execution, including campaign alignment, lead generation, CRM workflows, funnel analysis, and sales/marketing handoff improvement. - Applied Salesforce-native CRM and revenue workflow experience to improve pipeline visibility, deal governance, forecasting discipline, account planning, and sales activity tracking. - Improved regional quota attainment by approximately 40% through coaching, sales-process discipline, opportunity review, account prioritization, and AI/data-driven sales execution. - Guided enterprise clients through compliance and governance discussions connected to GDPR, ISO 27001, NIST, cloud security, cyber risk, and executive-level digital transformation priorities.

- Led national sales strategy, channel performance, distributor execution, sell-in/sell-through planning, and sales team performance for a major global technology brand. - Achieved 217% YoY sales growth and captured 67% market share through disciplined channel execution, market coverage, sales intelligence, and partner motivation. - Managed large-scale channel networks including distributors, wholesalers, retail partners, and approximately 11,000 retail points, ensuring coverage, execution consistency, and revenue growth. - Designed scalable acquisition and channel-growth strategies aligned with global business objectives, national market realities, product availability, and competitive conditions. - Used sales intelligence tools, performance reporting, and pipeline/activity visibility to monitor market execution, identify gaps, and drive team efficiency. - Led sales forecasting, inventory coordination, partner planning, promotions, sell-through improvement, and field execution routines across a large indirect-sales network. - Built and coached sales teams and partner stakeholders on execution discipline, market priorities, product positioning, and performance accountability.

- Led IT products and solutions strategy, B2B/enterprise sales, channel execution, product positioning, and market-development initiatives for a major global technology brand. - Increased market share by 25% through targeted sales initiatives, product mix optimization, inventory management, channel execution, and business development planning. - Enhanced after-sales support by introducing a Fast Service model that improved customer satisfaction, channel confidence, and post-sale value perception. - Managed performance metrics, sales pipeline alignment, channel planning, and revenue initiatives supporting long-term growth objectives. - Built commercial strategy for IT hardware, enterprise products, and technology solutions while coordinating with marketing, service, logistics, and partner teams. - Completed Samsung Academy B2B and enterprise sales training, applying structured value messaging, channel development, and enterprise-customer engagement practices.

Cloud, AI & Digital Transformation

AWS

2025 - 2025

System Architecture

IBM

2026 - 2026

Applied AI professional training

Google

2025 - 2025