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Jaret Christopher

CEO | Chief Executive Officer & Chairman | 4x Vertical SaaS Founder, 4 Exits | Public Company Turnar

About Me

Chief Executive Officer (CEO), Chairman, and 4x Vertical SaaS founder with four exits over 25+ years. I build, scale, and exit Artificial Intelligence (AI) powered customer-engagement and omni-channel messaging software (SMS/MMS, push, email, mobile wallets, loyalty, CRM) on carrier and CPaaS infrastructure, in regulated and vertical markets. Founded and exited: • Sprout. Vertical SaaS CRM and omni-channel MarTech for 500+ retailers, Net Revenue Retention (NRR) above 110%; $30M+ sale to WM Technology / Weedmaps (NASDAQ: MAPS) after its Initial Public Offering (IPO). • MortgageCEO. Bootstrapped fintech (financial technology) CRM and mobile-marketing SaaS; profitable in year one; acquired by Ellie Mae (NYSE: ELLI), later part of Thoma Bravo and Intercontinental Exchange. • TrueAdvantage. B2B Software-as-a-Service (SaaS) account-intelligence platform; 8-figure exit to DBusiness, backed by Wasserstein & Co (Private Equity). • VICE CRM. AI-driven customer-engagement MarTech; acquired by SpringBig (OTCQB: SBIG). Most recently, as Chairman, CEO & President of SpringBig (OTCQB: SBIG), I led the operational turnaround and restructuring of a publicly traded MarTech company: • Three consecutive quarters of positive Adjusted EBITDA in 2025 and again in Q1 2026, returning the company to profitability (Q3 2025) on gross margins above 70%. • Sustained recurring revenue ~85 to 88% of total with positive operating cash flow, and cut operating expenses ~21% year-over-year. • Owned corporate governance, investor relations, quarterly earnings calls, and SEC reporting as Chairman of the Board of Directors; completed post-merger integration (PMI) of VICE CRM, the platform I founded.

Jurisdiction

United States

Notable Employer

  • Chairman & CEO and President at Springbig
  • General Manager & Vice President at WM Technology (Weedmaps)

Experience

Seniority LevelExecutive
Years of Experience20+ years
Current StatusActive
Chairman & CEO and PresidentNotableSpringbig
2025 - 2026

Chairman, CEO & President of SpringBig (OTCQB: SBIG), a ~$23M publicly traded Artificial Intelligence (AI) marketing automation and omni-channel CRM SaaS platform serving regulated retail verticals (cannabis, iGaming, casino, alcohol, and nutraceutical) across the United States and Canada. Joined through SpringBig's acquisition of VICE CRM, the AI-driven MarTech platform I founded, and led post-merger integration (PMI). Led a full operational turnaround and restructuring: Delivered three consecutive quarters of positive Adjusted EBITDA in 2025 and positive Adjusted EBITDA again in Q1 2026, returning the company to profitability (Q3 2025: net income of $0.2M and operating income of $0.6M) on gross margins above 70%. Maintained a high-quality recurring revenue base, with subscription revenue of roughly 85 to 88% of total revenue, and generated positive cash flow from operations ($0.4M for the nine months ended September 30, 2025). Drove cost discipline that reduced operating expenses ~21% year-over-year, renegotiated vendor contracts, and cut lease obligations by $3.2M (about 75% lower monthly rent). As Chairman of the Board of Directors, owned corporate governance, investor relations, quarterly earnings calls, and SEC reporting. Launched AI-native product features, refactored front-end application, and completed integration of VICE CRM.

General Manager & Vice PresidentNotableWM Technology (Weedmaps)
2021 - 2024

General Manager & Vice President, CRM Software at WM Technology (NASDAQ: MAPS), a $200M+ revenue public SaaS platform that completed a SPAC Initial Public Offering (IPO) at a $1.5B valuation in 2021. Joined through WM Technology's acquisition of Sprout, the CRM and MarTech company I founded, and led post- merger integration of the business. Ran the CRM software business unit with full P&L responsibility- budgeting, forecasting, and operational oversight - delivering ~40% annual revenue growth in Annual Recurring Revenue (ARR) across the US and Canada.

CEO & FounderSprout
2017 - 2021

Founded and scaled a venture capital-backed vertical SaaS CRM and omni-channel MarTech platform (SMS/MMS, email, push, loyalty, digital wallets, marketing automation, analytics, and point-of-sale and e-commerce integrations) built on carrier and CPaaS infrastructure. Scaled to 500+ retail customers with campaigns reaching 2M+ consumers and Net Revenue Retention (NRR) above 110%. Raised venture capital, built the leadership team, and led the sell-side Mergers and Acquisitions (M&A) process, including due diligence and negotiation, through a $30M+ exit to WM Technology / Weedmaps (NASDAQ: MAPS) shortly after its 2021 Initial Public Offering (IPO).

CEO & FounderMortgageCEO
2004 - 2014

Founded and led a bootstrapped fintech (financial technology) CRM and mobile-marketing SaaS platform serving banks, credit unions, mortgage lenders, and real estate firms in the financial services industry. Profitable in year one through disciplined Go-to-Market (GTM) execution; navigated the 2008 financial crisis and led the sell-side acquisition process to Ellie Mae (NYSE: ELLI), later acquired by Thoma Bravo (Private Equity) and Intercontinental Exchange for $11B.

Education

Degree of Management EngineeringWorcester Polytechic Institute
1990 - 1994

Skills

Core skills6
Interests2
Languages1

Skills

Executive Leadership
Go-To-Market (GTM)
Board Governance
Product Led Growth
Raising Capital
Product Development

Interests

Artificial Intelligence (AI)
Scaling Companies

Languages

English