Member of the executive leadership team responsible for driving strategic growth, client development and business transformation initiatives. Act as trusted advisor to senior executives, helping organizations define transformation agendas and connect business objectives with technology, data and customer strategies. Key contributions: • Advise C-level executives on growth, digital transformation and AI adoption strategies. • Identify strategic opportunities to improve business performance, customer engagement and operational efficiency. • Lead multidisciplinary teams combining strategy, data, technology and creativity. • Develop long-term executive relationships based on trust, business understanding and value creation. • Drive cross-functional alignment between business priorities, technology capabilities and execution.

Co-founded and scaled a digital transformation consulting company, supporting organizations in their evolution towards new business models, customer strategies and digital capabilities. Key contributions: • Built and developed the company from initial vision to sustainable growth. • Defined business strategy, market positioning and service portfolio. • Developed strategic relationships with enterprise clients and executive stakeholders. • Built and led multidisciplinary teams. • Supported companies through complex transformation journeys involving strategy, customer experience, digital capabilities and organizational change.

Leading the Innovation, Technology & ESG Committee at WomenCEO, a community of senior female executives focused on increasing women’s representation in leadership and board positions. Responsible for defining and driving initiatives that foster executive conversations around innovation, artificial intelligence, digital transformation, sustainability and corporate governance. Creating spaces for senior leaders, board members and industry experts to exchange perspectives on emerging business challenges and the impact of technology on organizations and society.

Led strategic digital growth initiatives within one of the leading media and education groups in Spain and Latin America, driving the evolution of digital business models, customer engagement strategies and new revenue opportunities. Worked across multidisciplinary teams to connect content, technology, data and customer needs, supporting the organization’s transition towards a more digital and customer-centric business.

Advised companies and investors on corporate finance transactions, strategic analysis and business decision-making processes. Developed strong financial, analytical and business evaluation capabilities, building a solid foundation to understand company performance, growth opportunities and value creation from a strategic perspective.