Katia T
Performance & Growth Marketing
About Me
Jurisdiction
Notable Employer
- Sr Manager Performance Marketing at Movado Group
- Paid Social Manager at MediaCom
Experience
- Architected an AI-enabled digital marketing and communications operating model for two B2B entities in institutional finance, covering research, content production, distribution, and performance analytics. - Advised climate tech and consumer brands on growth strategy, paid media systems, and full-funnel acquisition frameworks.
- Developed and implemented a cost-effective, multi-channel paid media program encompassing paid social, paid search, and display advertising for Movado, Movado Company Store, and Olivia Burton brands (reporting to the VP of Digital Marketing). Managed 8-figure integrated media budgets across paid channels with market-specific strategies tailored to the US, UK, and Canadian audiences.
Led paid social strategy and day-to-day management for B2C and B2B clients, including Richemont (Cartier, IWC, Farfetch), Siemens (10 business units), Pella, and Pokemon, managing high-scale investments across LinkedIn, Meta, Snapchat, X (Twitter), TikTok, and YouTube.
Education
Certification
Digital Marketing
General Assembly
2018
Sustainable Marketing, Media and Creative
University of Cambridge, Institute of Sustainable Leadership
2023