Championed U.S. Brand Strategy and enterprise storytelling for CMF, thoracic, and hand surgical portfolios, driving brand differentiation across hospitals and trauma centers. Collaborated with global HQ in Germany to translate global positioning into region-specific tactics, ensuring consistent Visual Identity Design and incorporating local market intelligence. Led and scaled a multi-functional creative and marketing team, fostering alignment between product managers, digital teams, and sales units. Conceptualized and executed omnichannel campaigns for new product launches, leveraging surgeon testimonials and clinical content to enhance digital engagement by 65%.

Developed and produced high-stakes new business presentations, achieving a success rate of 62% in securing enterprise B2B Marketing accounts within the first year. Facilitated Brand Strategy workshops and conducted category research to establish directional consensus and long-term Visual Identity Design for pharmaceutical portfolios. Oversaw the Creative Direction for a 20-year-old brand relaunch, accelerating annual sales by 27% through modernizing brand positioning and executing multi-channel campaigns. Expanded creative capacity by managing Agency Management workflows, directing teams of writers, designers, and developers to establish enterprise e-commerce and corporate digital properties. Supervised high-quality Video Production and copywriting efforts to refine brand narrative and maximize digital engagement for medical foods. Branded multiple nutritional supplements based on olive polyphenols, the Mediterranean diet in a capsule.

Directed and executed high-level brand positioning and rebranding initiatives that attracted acquisition interest in the company. Innovated the company's first agile approach to Design Systems and web development, modernizing creative workflows for B2B Marketing initiatives. Enhanced enterprise storytelling impact, increasing web traffic and engagement duration by over 200% through optimized digital campaign execution. Managed a cross-functional team of ten, including designers, writers, and web producers, to maintain high-quality creative standards across all brand touchpoints.