Lead brand architecture, governance, and program and product development for the financial services platform, building the operating and organizational structure from the ground up. Manage the issuing bank and payment processor relationships that the platform runs on.

Manage the company's banking and regulatory relationships, including issuing banks, payment processors, and the Bank of Canada, with the company acting as payment service provider for FinCard. As SVP, built and led the brand, corporate communications, and strategy, and built the operating infrastructure, governance systems, and corporate secretary function that carried the company from startup to public entity, across nine subsidiaries and more than 600 employees in Canada and the UK.

Founder of a fractional advisory practice delivering interim COO, operations, governance, brand, and communications leadership to founder-led and early-stage businesses.