Technology, Information and Media
Financial Services
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Elaine

Fractional COO | Global Scale-Up Operations & Platform Governance | FinTech & Digital Platforms

About Me

I am an operational leader and executive director with over 20 years of experience building and running high-volume operations across FinTech and Big Tech. My background bridges technology and heavy execution, starting as a software engineer at Mastercard before spending over a decade directing global operations, risk governance, and large-scale team frameworks at Meta and TikTok. As a fractional COO or strategic advisor, I offer growth-stage platforms the operational blueprint and "scar tissue" gained from managing systems at a billion-user scale. What I bring to an organization: Operational Restructuring: Designing clear team structures and cross-border workflows to scale without losing agility. Automation & Efficiency: Auditing toolsets to replace manual operational drag with automated workflows. Risk & Regulatory Guardrails: Building the internal compliance, data protection, and reporting metrics needed to face external audits. Availability: 1–2 days per week for remote fractional or board advisory mandates across the UK, Europe, and APAC.

Jurisdiction

Regions: Asia, Europe

Notable Employer

  • Director / Global Head of Safety Support at TikTok
  • Senior Leader, Trust & Safety at Meta
  • Engineering Leader at MasterCard

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
Director / Global Head of Safety Support NotableTikTok
2024 - 2025

Directed global safety support operations, scaled team frameworks, and managed high-stakes trust & safety support structures across international markets. Led large-scale operational infrastructure, managing a massive footprint of over 1,450 staff to support a platform of over a billion active users. Leveraged AI capabilities, automated process workflows, and integrated technology solutions to replace manual operational drag with scalable efficiency. Established robust internal governance, risk mitigation protocols, and reporting metrics to protect brand integrity and support global platform resilience.

Senior Leader, Trust & SafetyNotableMeta
2014 - 2023

Led global risk operations and trust & safety frameworks, protecting platform integrity across high-volume international markets. Relocated to Singapore to launch and scale Meta’s APAC operations hub, building localized operational infrastructure from the ground up. Managed complex, cross-border workflows and cross-functional team structures to ensure robust platform resilience and data governance. Partnered with global product, engineering, and legal teams to translate international regulatory landscapes into scalable operational and compliance protocols.

Engineering LeaderNotableMasterCard
2010 - 2014

Managed technical development, system scalability, and change management for major global platforms, including inControl and Smart Data. Led software engineering teams and localization upgrades to structurally support international business growth. Enforced strict technical governance, ensuring global data standards and PCI compliance requirements were met across platforms. Optimized operational efficiency through strategic vendor resourcing models and championed regional talent development initiatives.

Software EngineerAllied Irish Bank
2004 - 2010

Delivery Manager and Lead Developer of web and client/server applications implemented for Branch Network and internal business teams. Developed and implemented web applications for customer sign up of “Add More Green, Cash Back” and “SME Start-Up Free Banking” products, enabling first to market offering.

Education

Masters of E-commerce Dublin City University
2003 - 2004
Degree of Information Technology & TelecommunicationsUniversity of Limerick
1998 - 2002

Skills

Core skills10
Interests7
Languages1

Skills

Fractional COO Operations
Global Operations
Scale-Up Operations
Platform Governance
Process Automation
Workflow Optimization
Risk Mitigation & Management
Organizational Design
Regulatory Compliance
Change Management

Interests

Hyrox & Hybrid Fitness
Road Cycling & Endurance Sports
Functional Strength & Human Performance
Wellness & Performance Nutrition
FitTech & Digital Health
Scuba Diving
Sustainable Food Systems / Clean Label R

Languages

English

Services