Lead corporate strategy by identifying growth opportunities, shaping long-term business direction, and orchestrating enterprise-wide initiatives that strengthen market relevance, expand customer value, and accelerate sustainable growth. Lead and consolidate the Market Intelligence, Strategic Planning, PMO and Budget Control subareas into a single high-impact function. Strategic advisor to the General Manager and liaison with regional and global strategy teams. Enterprise Strategy & Transformation Leadership • Designed and led 5-year strategic roadmap rollout in Mexico, aligning growth, profitability and customer transformation priorities. • Consolidated four independent strategic areas into one integrated performance architecture, improving cross-functional efficiency and increasing employee engagement to 90 pts (+10% YoY). • Govern a portfolio of 30+ large-scale strategic initiatives (US$50M+ value) spanning digital transformation, product development, process optimization and technology integration. • Established enterprise market share intelligence and KPI tracking models to strengthen competitive visibility and executive decision-making. • Realigned budget control and internal audit processes, improving operational efficiency by 20%. • Implemented agile delivery model as a way of working accelerating execution cycles. • Global MetLife Certified Coach and mentor of ~30 professionals/year. • Founder and leader of the Innovation Community in Mexico. Business Performance & Growth Engines • Designed and deployed nationwide customer lifecycle and retention engine generating US$35M retained premiums (+100% YoY). • Increased reactive retention +17% YoY and proactive retention +9% YoY across F2F and call-center channels. • Improved collections recovery rate from 2.9% to 20% (+690%). • Redesigned QA model by channel, achieving 90%+ quality scores and 33% increase in certified retention officers. • Developed new compensation and incentive structure, increasing engagement to 91 pts (+14%) • Defined and executed A&H multi-channel growth strategy, delivering +20% YoY sales growth

Led cross-market SME growth strategy, aligning country-level execution with global direction. • Accelerated SME portfolio growth through structured strategic planning and GTM redesign. • Reduced onboarding SLA by 50% via process reengineering. • Designed predictive pre-attrition and win-back model, increasing retention by 28%. • Co-created bundled SME value propositions with Product, Marketing and Operations teams. • Mentored Mexico’s sales teams, enhancing talent development and performance. • Coordinated multi-market integration, strategic advisory and executive alignment.

Chief of Staff to LatAm GCS General Manager. Led performance governance and executive reporting across Latin America. • Designed executive dashboards and board-level strategic narratives. • Orchestrated ~20 cross-functional transformation initiatives across Finance, Sales, Compliance, Marketing, Data and Operations. • Designed and rolled out the regional employee recognition program “Reward Blue” for 500+ employees, increasing engagement by 15%. • Positioned Mexico #1 globally in NPS (+18% CAGR). • Led multi-country operational optimization programs (Mexico, Argentina, Canada). Recognitions: Global Chairman’s Award (2016, 2017), LatAm Leadership award (2016, 2017)

Owned Argentina business growth plan, executive office management and executive performance tracking. • Reduced Opex by 10% and improved expense ratio by 35%. • Developed contribution margin and interest expense simulation tool for executive forecasting. • Delivered +26% annual growth in key product line. Recognitions: Global Regent's Club Award (2013)

Disciplined Agile; PMO Certified Practitioner

PMI

2025 - 2027

o SAFe5 Practitioner Certificate; Scaled Agile Certificate

SAFe

2025

Global Coaching Certification

LHH

2023