Digital Product & Platform Transformation Product strategy and platform architecture across a large European telecom environment. • Shaped international profile management architecture and 3-year roadmap • Drove discovery for core app, web, shop and self-service journeys • Introduced analytics-driven discovery and rapid prototyping approaches • Interim product management for two MVNO sub-platforms Other selected projects AI & Innovation AI productivity, automation and governance across telco and consulting use cases. • AI Coding Assistant PoC for European telco group • LangGraph prototype for internal consulting delivery automation Digital Transformation Customer journey, sales and service transformation across telecom channels. • Salesforce automation for key customer self-service requests • POS tool concept for retail sales processes Strategy & Consulting Strategic analysis across M&A, market benchmarking and digital growth. • Financial scenario analysis for large M&A program • Telecom market and product benchmarking • Telecom self-service benchmarking using Python • Marketing funnel optimization for digital growth use cases Strategy & Operations Transformation steering for an international ERP program across Europe. • Financial forecasting across European delivery streams • Leadership reporting, escalation flows and steering tools

University Capstone - • Led data analysis and client interaction in a brand repositioning project, translating consumer insights into strategic recommendations • Analyzed focus group and survey data, identifying key drivers of brand perception to inform executive decision-making

• Designed and built 5 digital platforms, leading end to end delivery of web platforms, owning architecture, development and client delivery • Improved online conversion and visibility through UX optimization, analytics and SEO driven platform improvements • Advised SME clients on digital presence, journeys, and web performance, combining technical rigor with commercial recommendations

• Product Concept & Market Analysis: Applied the product methodologies of a Smart-Home Unicorn to scope a new IoT device. I conducted competitor analysis, mapped potential features to customer segments, and evaluated pricing models to identify the most commercially valid product concept. • Technical Prototyping: Translated the strategic concept into reality during the 2-month on-site internship phase by collaborating on a functional software prototype (C++), validating the technical feasibility of the features before full-scale production. • Strategic Impact: Presented the product vision and business case directly to the C-Suite. The final product is now available for purchase: https://shop.loxone.com/dede/wrist-button-air.html