• Led cross functional customer lifecycle strategy and CRM alignment across Marketing, Sales, Customer Service, and Customer Success for an enterprise SaaS HCM solution company automating customer onboarding and optimizing customer service processes. • Develop end to end marketing strategies aligned to business goals, including brand positioning, demand generation, content strategy, and GTM planning. • Designed and led strategy for an end-to-end customer experience, CRM optimization, and sales processes for a global furniture manufacturer. • Designed onboarding processes and outbound processes for charitable, non-profit organization. • Developed GTM strategy and marketing approach for enterprise SaaS software company.

• Built a vertically aligned marketing engine across multiple segments, driving $20M–$40M in monthly pipeline. • Developed positioning, messaging, and GTM strategies for product lines and vertical markets. • Delivered the highest MQL month in company history and a 200% increase in marketing sourced revenue. • Unified brand, digital, content, and sales enablement into a cohesive GTM system.

• Built and coached a high performing, digital first marketing team; established full digital marketing processes and standards generating an incremental $1M in 6 months from new customer acquisition. • Rebuilt the brand and digital presence, delivering a 43% surge in organic traffic and record online orders. • Developed integrated marketing strategies across content, SEO, paid media, and lifecycle programs. • Strengthened brand identity and improved messaging clarity across channels and customer segments. • Led omnichannel campaigns, events, and product launches to deepen engagement and accelerate growth.

• Led global marketing strategy across NA, EMEA, and APAC, tripling SQL pipeline from $100M to $300M. • Built global positioning, messaging, and GTM frameworks for SaaS and digital solutions. • Partnered with Product Marketing and Sales to align brand, product, and demand strategies driving a 75% increase in new customers. • Modernized marketing operations, analytics, and lifecycle programs to improve ROI and execution.

• Drove digital strategy and program management with a 65-person team across 7 programs. • Delivered digital portal, ecommerce, web, analytics, change management, and process optimization. • Achieved record online orders and revenue through SEO and modernizing eCommerce experience. • Accelerated growth improving gross profit by $50M annually with marketing and sales collaboration.

• Developed portfolio positioning frameworks, launch governance processes, and cross-functional commercialization plans supporting a $3B product portfolio across multiple industries and buying personas. • Directed market strategy and commercialization efforts supporting $250M in annual R&D investment, partnering with product engineering, finance, operations, and sales to shape product direction and market fit. • Identified and launched a new product segment and go to market strategy that increased profit expectations by $200M over five years through improved positioning and market alignment. • Drove Federal revenue growth from $35M to $142M by leading multi stakeholder GTM strategy across civilian, healthcare, military, and intelligence agencies through improved positioning, stronger cross functional alignment, and sales enablement across complex enterprise environments. • Developed multi persona messaging and value propositions that increased solutions adoption from 0% to 36% and 85% for new customers. • Developed executive-level security, compliance, and business value narratives for CIO, CISO, IT, and procurement stakeholders, translating complex technical capabilities into clear enterprise outcomes.