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Felix Sander

Fractional CMO | Go-to-Market Strategist | Brand & Growth Leader for Tech, FinTech & AI

About Me

I help founders and leadership teams turn ambitious products into scalable businesses. Over the past 10+ years, I've built and led marketing functions across technology, fintech, health, renewable energy and AI-driven startups. My work spans brand strategy, go-to-market execution, growth marketing, positioning, community building and commercial scaling. Rather than focusing on individual marketing channels, I build complete growth systems that align brand, product and revenue. I enjoy working closely with founders, identifying the highest-leverage opportunities, and translating complex products into clear market positioning. Throughout my career I have contributed to raising more than $7M across multiple ventures, built international communities across 40+ countries, launched products in highly competitive markets and led remote marketing teams across Europe, Asia and Latin America. As a Fractional CMO, I typically support companies with market positioning, go-to-market strategy, marketing leadership, team development, AI-enabled marketing operations and sustainable growth systems.

Jurisdiction

Germany

Experience

Seniority LevelExecutive
Years of Experience10-15 years
Current StatusActive
Marketing LeadGold Dollar - USDKG
2025 - Present

Driving the global go-to-market strategy for USDKG, a gold-backed stablecoin operating under the regulatory framework of the Kyrgyz Republic. Responsible for positioning, content and multi-channel marketing initiatives that build trust, credibility and adoption across institutional and retail markets.

Marketing LeadSolarShare
2025 - Present

Marketing and communications at SolarShare, with a focus on positioning the project, growing the community and building trust with investors.

CMOAPPICS AG
2017 - 2024

G2M & Growth strategy for a Web 3.0 Reward-based Community Building Platform

CMOHolofy Health GmbH
2023 - 2025

G2M & Growth for a smart marketplace for holistic well-being.

CMOVeeMind
2022 - 2024

B2B SaaS leadership development platform for HR/L&D departments

Education

Degree of Socio EconomicsHamburg University
2011 - 2014

Skills

Core skills8
Interests8
Languages2

Skills

Go-to-Market Strategy
Brand Strategy
Growth Marketing
Product Marketing
Marketing Leadership
Community Building
AI & Automation
Team Building

Interests

FinTech
SaaS
HealthTech
Renewable Energy
Digital Finance
Startups
Venture Building
AI

Languages

English
German