Global head of marketing at the world's largest wind energy company. Led four teams across Vestas' regions, 50 direct and indirect FTEs, EUR 10M+ annual budget. Full ownership of brand, campaigns, customer engagement, MarTech, and customer insights across 80+ countries. Landmark campaigns include the world's first wind-powered concert tour (Lukas Graham, 80,000+ attendees, covered by TIME and Variety), a policy campaign at WindEurope Brussels that contributed to Denmark's DKK 50bn offshore auction reform, and a COP27 advocacy campaign that contributed to the EU Wind Power Package. Grew Vestas' LinkedIn presence to 1.2M followers.

Built the Covento brand from zero in under a year. Covento was Vestas' digital marketplace for the renewable energy industry. Responsible for brand identity, value proposition, go-to-market strategy, pitch decks, sales enablement, and Salesforce Marketing Cloud implementation. Owned one third of revenue and customer onboarding targets for the platform.

Led Vestas' global digital marketing transformation. 12 direct reports, EUR 6M annual budget. Built the full marketing technology stack from scratch: Salesforce Marketing Cloud, Adobe AEM, Showpad, Templafy, DAM, and social listening tools. Delivered a full rebuild of Vestas.com on Adobe AEM. Launched MyVestas, an internal communications app for 7,000 factory workers across six countries. Delivered Vestas' SharePoint intranet for 35,000+ employees globally.

Project-managed Vestas' COP21 global climate positioning, stakeholder engagement and advocacy programme. Led Vestas' Market Making programme in emerging economies, delivering on-the-ground workshops in Thailand and Ethiopia educating governments, utilities and grid operators on renewable energy integration. Prepared CEO and executive briefings for the World Economic Forum. Managed strategic partnerships with the Danish Ministry of Foreign Affairs and global Danish embassies. Coordinated Vestas' Volvo Ocean Race sponsorship.

Executive assistant to Group SVP Marketing, Communication and Corporate Relations. Full management responsibility for the GMCI budget (EUR 40M across Marketing, Communications and Public Affairs). Built the 100-day onboarding and strategic integration plan for incoming CEO Anders Runevad (2014). Produced content for Board of Directors and Executive Management presentations. Member of the department's management team. Created the market intelligence baseline for the Vestas Corporate Strategy 2014 to 2016. Designed and managed the Customer Loyalty Survey across three years. Authored quarterly market outlook reports for executive and board-level audiences.

Professional Certificate in Executive Coaching

Henley Business School

2026