*12 years in B2B Marketing, including 8 years in SaaS product marketing, with solid team lead and agency management experience. *Track record of ARR-boosting global launches, demand generation campaigns, and product optimization. *Built marketing and PMM functions, led GTM programs and transitional initiatives (M&A, rebranding, repositioning) in multiple organizations. *Partnered closely with Sales and executive leadership to drive pipeline, customer expansion, and effective GTM execution per business goals and priorities. *Recognized for combining strategic leadership, technical credibility, and hands-on execution in complex B2B environments. *Rare fusion of analytical rigor and storytelling skills, creating engaging field enablement and C-suite presentations.