Founder of a brand and creative studio providing fractional brand and creative leadership and brand strategy for venture-backed startups and growth-stage technology companies across consumer hardware, AI, mobility, and enterprise SaaS. Selected Engagements Glowforge Aura & Spark (Fractional Director): Led brand strategy, creative leadership, packaging, and retail design for two product launches; repositioned the line for broader retail audiences and supported 30% DTC growth through expanded national retail distribution. Anker SOLIX: Defined brand strategy and campaign direction for a fan-driven YouTube initiative; directed and produced a hybrid video series generating 1M+ organic views and establishing SOLIX as a credible voice in home energy. Life360 + Tile (Post-Acquisition): Led integration of brand and design systems across retail, Amazon, and digital following acquisition while maintaining the distinct identity of both consumer brands. Med Results: Led brand repositioning and messaging strategy for a medical device company; developed go-to-market positioning within a regulated healthcare category. Khosla Ventures: Directed end-to-end design and creative strategy for The Unreasonable Playbook, a 108-page publication distilling Vinod Khosla's 60 core startup principles, commissioned by Khosla Ventures and gifted to Founders and CEOs at the 2026 KV CEO Summit.

Senior brand and marketing leader responsible for brand strategy, product marketing, and integrated marketing across DTC and retail growth channels for a category-defining consumer technology company. Built and led a 12-person in-house marketing and creative organization from scratch — spanning brand, product marketing, content, video, and demand generation — replacing a fully outsourced model with an integrated, high-velocity team. Managed $1.3M marketing budget across performance and creative execution; leveraged Google Analytics, Tableau, and Clarity to optimize spend allocation, campaign performance, and UX strategy. Increased direct online sales by 78% by combining customer data and analytics with a comprehensive UX redesign, messaging strategy, and paid/organic media optimization. Owned brand strategy, product marketing, and integrated marketing across DTC, retail, and channel go-to-market initiatives. Directed the Webby Award-winning national campaign Create Your World, bringing Glowforge to mainstream audiences through integrated TV, digital, and retail storytelling. Managed external agency partnerships across creative production, performance media, and PR — including Ammunition, Friendly Filmworks, Hatch, and WPromote. Repositioned the brand to strengthen consumer clarity and education, supporting growth to $100M+ annual revenue.

Founded the studio to partner with venture-backed startups on brand strategy, product marketing, and go-to-market execution. Selected Engagements Glydways (Pre-Series A): Defined brand strategy, positioning, naming, and investor launch assets for an autonomous transit startup; positioning contributed to a $35.2M Series A raise. Opya: Led brand strategy, naming, and identity for a healthcare technology startup; positioning supported a $19.3M Series A and accelerated market entry. Learnfully: Defined brand positioning and identity for an early-stage edtech platform; positioning supported a $3M seed round and early market adoption. Uber Live: Developed brand strategy for Uber's nationwide live events pilot across Seattle, L.A., and S.F. markets.

Premium wearable technology company at the intersection of health, data, and lifestyle. Joined early-stage; built the entire brand and marketing organization from zero. Built the marketing organization from inception to 18 team members across brand, product marketing, growth, and content while managing a $2.5M marketing budget. Defined brand positioning, product marketing, and go-to-market strategy establishing the credibility of a new wearable category competing against Apple and Fitbit. Increased organic media coverage by 55% and web engagement by 28% through strategic PR and content development; managed Launchsquad as primary PR agency partner. Defined CAC/LTV frameworks tied to revenue targets to guide marketing budget allocation across product launches and performance channels. Launch campaign earned CES Best in Show and multiple Webby, Telly, and American Advertising Awards. Established retail partnerships with Target, b8ta, and Virgin Sport with channel-specific marketing programs. Brand differentiation and category credibility contributed to the company's acquisition by Proxy.

Co-founded a global consumer hardware company focused on creative tools for digital artists and professionals. Scaled the company to $25M+ annual revenue with 7M+ units sold and distribution across 150+ countries through strategic expansion of channel partnerships in EU, APAC, and Americas. Led brand strategy and GTM for 16+ global product launches, establishing Adonit as a premium, design-forward brand in a commodity accessory category. Defined CAC/LTV metrics tied to revenue targets to guide marketing investment across product launches and performance channels. Led Adobe and Evernote partnerships that doubled YOY revenue in 2013–2015 through co-marketing programs. Grew the organization to 150+ employees with offices in Austin, Grand Rapids, and Taipei to support international sales, marketing, and design requirements. Localized brand and marketing across international markets while maintaining a unified global brand system. Products earned Apple Editor's Choice and the Red Dot Design Award.