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Mark Arruda

General Manager at Athena Cloud | AI, Cloud and Sales Leader

About Me

As a seasoned technology leader, I specialize in driving transformative growth through Artificial Intelligence (AI), cloud solutions, and strategic sales leadership. As General Manager at Athena Cloud, I oversee operations, spearheading innovative SaaS and AI-driven solutions that enhance client outcomes and fuel profitable expansion. My leadership has scaled businesses by leveraging cutting-edge cloud technologies and managed services while fostering and supporting high-performance sales teams. With a proven track record in P&L management, client retention, and global market expansion, I thrive on solving complex business challenges and delivering measurable results through innovation and collaboration. Top Skills: Artificial Intelligence (AI) and Machine Learning Integration Cloud Architecture and SaaS Solutions Strategic Sales and Revenue Growth Certifications: Finance for Non-Financial Professionals | Ivey School of Business

Jurisdiction

Canada

Experience

Seniority LevelMid-Senior level
Years of Experience15-20 years
Current StatusActive
General ManagerAthena Cloud Limited
2019 - Present

Drive profitable growth by leading all business functions—sales, marketing, support, and technology—with full P&L accountability. Architect AI-powered SaaS solutions, enhancing client retention and expanding service offerings in cloud and cybersecurity. Spearhead strategic initiatives to integrate AI-driven analytics and cloud infrastructure, delivering scalable, client-centric solutions. • ▸ Revenue & P&L Leadership: Owned full enterprise P&L and scaled the business from ~$600K to $20M+ ARR — a 33× increase — by shifting the model from product to recurring-revenue managed services and cloud. • ▸ International Expansion: Grew operating footprint from The Bahamas into 4 additional Caribbean & LATAM markets, plus a Canadian sister entity — establishing leadership, operating model, and partner ecosystem in each market. • ▸ Recurring-Revenue Portfolio: Launched Managed Security, Managed Networking, AI-influenced cloud, and on-prem edge management services — materially lifting recurring-revenue mix and gross margin. • ▸ Operational Transformation: Defined company structure, hired the executive team, and implemented enterprise systems (Finance, CRM, HR, Marketing) to support multi-country scale. • ▸ Strategic Partnerships: Established C-level relationships with Microsoft, Google, AWS, Veeam, VMware, and Darktrace — driving co-sell, co-marketing, and joint solution development. • ▸ Resilient Growth: Grew revenue and headcount through COVID-19 while peers contracted; frequent industry panel speaker elevating brand and category awareness.

Skills

Core skills3
Interests0
Languages1

Skills

strategy
software as a service (SaaS)
Artificial Intelligence (AI)

Languages

English