• Lead end-to-end CRM implementation, business systems validation (UAT), and change management for private clients, driving the adoption of new digital workflows and ensuring alignment with strategic business outcomes. • Provide executive coaching to professionals transitioning into leadership roles, focusing on strategic decision-making and cross-functional influence.

Primary delivery lead for enterprise initiatives impacting 400,000+ end users and systems processing ~$20M USD annually. Direct management of 11 FTE consultants with full hiring/termination authority. Product Owner for global Scrum teams. • Led end-to-end delivery of mission-critical billing and incentive system configurations (19 campaigns/year) impacting 400,000+ users and processing ~$20M USD annually. • Directed comprehensive UAT, FMEA, and parallel operations for a legacy mainframe migration, achieving zero operational disruption and mitigating $2M USD/day risk. • Established project governance, timelines, and success metrics, managing a direct team of 11 consultants and global vendors (India, Europe); reduced team size from 11 to 5 during restructuring while maintaining 98% on-time delivery and 0% voluntary turnover. • Owned end-to-end UAT coordination for all campaign configurations; defined test scenarios, validated complex business rules (4 brands, segmentation logic), and secured production sign-off. • Optimized system interfaces (GOMAC-Mainframe), reducing batch processing windows by 16.6% (6 to 5 hours) and improving operational efficiency. • Managed external vendor contracts (~$143K USD) and defined SLAs for cross-border support, ensuring alignment across multiple technology and business teams.

Delivered 30+ strategic initiatives across global teams, serving as primary interface between business units and technical delivery partners. Managed full program lifecycle for enterprise-scale projects involving systems integration, platform implementation, and operational transformation. • Served as the bridge between Business and IT, translating complex business needs into technical requirements and leading enterprise-level initiatives across Product, Operations, Finance, and Technology. • Spearheaded the adaptation of a global commercial model for the Mexican market (2nd largest in LATAM), applying ADKAR change management to train 150+ stakeholders and achieve >80% sustained adoption. • Led end-to-end UAT and system validation for a new real-time credit card payment model, integrating web platforms with legacy batch systems and clarifying the UX journey for 400,000+ users. • Identified and resolved a critical billing defect through rigorous UAT and component-level monitoring, generating $1.2M MXN in annual savings and redesigning invoice displays without a formal UX team. • Drove digital transformation by migrating legacy mainframe reports to a Data Warehouse (MicroStrategy/BigQuery), enabling real-time, data-driven decision-making for business planners. • Institutionalized a recurrent Change Operating System (19 cycles/year), executing AS-IS/TO-BE analysis, end-to-end testing, and formal ticket closure to ensure deployment readiness. • Led the digitalization of operational requests via Salesforce, correcting initial adoption barriers through targeted change management to achieve 100% user adoption in 4 months.

Project Management Professional

PMI

2025 - 2028

Credential ID: 4136236

Six Sigma Black Belt

STPS México

2018

Scrum Master Certified

SCRUMStudy

2023 - 2026

Credential ID: 639944

Certified AI Foundations Associate

Oracle

2026 - 2028

Leading with a Digital Strategy

IIM Ahmedabad

2025

Credential ID: 6E77J02QR2GI

Prompt Engineering

Vanderbilt

2025

Credential ID: OPUC6NFN6AAV

Marketing Management

S.P. Jain Institute of Management and Researc

2025

Credential ID: MR9QT6Y0K05R

Marketing Management Essentials:The Marketing Plan Structure

IE Business School

2025

Credential ID: A5U2KJ6WOFZO