Lead Sr. Webmaster for all Google Acquisition products (Google Analytics, Earth, Enterprise, Picasa, Blogger, Sketchup, Apps, Video, etc). Transitioned to Google Analytics team responsible for product scope, requirements gathering, competitive analysis, solutions documentation and implementation, and postsales consultant.

Responsible for checkout optimization for PayPal's Online E-Commerce Checkout product offerings. Lead Apple’s Online Store Express Checkout integration, which delivered a new PayPal multiple shipment feature with a projected $500M total payment volume.

Led product management for Desktop (largest at the time) platform and responsible for driving acquisition, retention, and engagement.

Head of Product and responsible for product strategy, vision, roadmap, cross-functional team leadership, and global expansion.

Lead product management and UX team and responsible for product strategy, vision, cross-functional team leadership, and product roadmap.

Lead product management and responsible for product vision, strategy, and roadmap for Splitero’s fintech home finance products and digital experience.

Co-Founder and CPO of JASA, specializing in product management leadership services. I help organizations innovate, learn to listen and connect to their customers, be data informed, and get teams to collaborate and align.

Developed and executed product vision and roadmap Managed and lead a team of product managers and product designers Introduced and created OKR process for entire organization Optimized engineering processes and enforced agile methodologies Created new collaboration process with cross functional teams Brought on offshore / nearshore development team, increasing development velocity

Lead product strategy and roadmap for the B2B platform, driving the transition from a sales-led business to a product-led growth model. • Own the 3-year product vision aligned to market trends, competitive landscape, and customer jobs-to-be-done. • Drive prioritization across all roadmap initiatives, balancing customer commitments with strategic platform investments. • Identify and act on product-led growth opportunities, converting customer feedback and market signals into platform expansion and upsell initiatives. • Define MVP scope and release sequencing to meet market windows, honor customer commitments, and manage technical dependencies without sacrificing quality. • Champion an API-first platform approach and workflow automation capabilities to support enterprise customers with complex requirements. • Partner with engineering on build vs. buy decisions and ensure MVPs meet market needs while avoiding scope creep.