Alexander V
Brand & Product Marketing Leader - Consumer Tech, Marketplaces & Entertainment
About Me
Jurisdiction
Notable Employer
- Director of Brand & Product Marketing at Uzum
- Head of Brand Development, Subscription Services at Yandex
- Senior Manager - Integrated Marketing & Franchise Strategy at The Walt Disney Company
- Senior Marketing Manager - Consumer Products & Trade Marketing at The Walt Disney Company
Experience
Led brand and product marketing for a 20M-MAU marketplace (e-commerce, fintech, on-demand delivery) at Uzbekistan's first tech unicorn. Repositioned the brand on a consumer insight ("savings as social currency"): +5% GMV, +20% BNPL orders, +15% repeat purchase. Built and led a 10-person team on a €2M budget.
Led brand development for Yandex Plus/Kinopoisk, a 100M+ user subscription ecosystem (streaming, music, fintech, mobility, marketplace). Connected content-brand health to subscriber economics: +15% subscriber growth, +13% retention, ~+20% LTV. Built the "Tutti" cross-service framework, aligning 15 product teams.
Led positioning and go-to-market across VK's content platform portfolio (VK Video, Clips, Dzen) in CIS's largest social/content ecosystem. Built a unified brand architecture that cut audience cannibalization -15% and lifted engagement +20% through insight-led segmentation and A/B-tested messaging.
Owned franchise strategy and integrated marketing for ~20 Disney brands (Disney, Marvel, Star Wars, Pixar) across Russia, Kazakhstan, Belarus, Armenia and Georgia. Sustained 99% unaided brand awareness and built the region's first original-IP franchise, "The Last Warrior," reaching 55% awareness among 18-45s.
Led consumer products and trade marketing across FMCG, toys, fashion and gaming for The Walt Disney Company. Launched the Disney Baby licensing programme to 8% of divisional revenue in year one and grew joint business +25% with LEGO, Hasbro and Mattel. Led a team of up to eight.
Education
Certification
IFRS Standards
EY
2009