Responsibilities: • Lead finance and administrative functions (HR, IT, planning) • Report directly to CEO and Board on financial performance and forecasts • Implement financial controls, systems, and KPIs • Oversee budgeting, cost control, and profitability strategies • Manage relationships with auditors, tax, and legal advisors Achievements: • Maintained operating cost growth below headcount increase for 3 years • Implemented financial platform automating 66% of admin processes • Increased gross margin consistently over 3 years • Delivered ~4% tax savings through compliant strategies • Achieved 4 consecutive years of profit growth

Responsibilities: • Led financial, administrative, and HR operations • Reported to CEO and Board on financial performance • Implemented ERP (SAP) and internal systems • Managed budgeting, KPIs, and profitability programs Achievements: • Maintained budget variance below 1.5% (2017–2019) • Implemented cost tracking across 47 business areas • Successfully deployed SAP system • Reduced operational and labor costs through strategic initiatives • Delivered >5% savings via financial strategic plan

Responsibilities: • Oversaw financial operations, forecasting, and performance • Developed national financial and sales strategies • Managed cost analysis, margins, and market evaluation Achievements: • Reduced expenses by 9% in 2015 • Built and led a 25-person cross-functional team • Achieved record sales and profits for 3 consecutive months • Developed national sales reactivation strategy (12M+ leads database)