- Directed finance strategy across Digital Commerce, D2C and Fintech in Latam, governing $60M+ annual investments, strengthening investment discipline and accelerating profitable growth across regional portfolios. - Led Customers Finance team (3 FTEs), redesigning acquisition and renewal economics, improving forecasting quality and delivering +3pp Operating Income Margin expansion across strategic channels. - Partnered with senior leadership to define resources allocation, commercial priorities, business cases, and digital transformation roadmap. - Key Achievements: Redesigned Digital Comm. investment strategy, enabled Op. Income Margin expansion +6% (2025) | Co Led major customer recruitment allowing >$70MUSD incremental profit (2025) | Led finance PMO delivering automation of performance tracking and investment governance across Latam (2026).
- Owned end to end Finance agenda across Chile, Bolivia and Paraguay supporting operations >$2B revenue and >$150M annual investments, influencing commercial strategy and delivering +3pp margin expansion. - Led FP&A and budgeting governance across 3 countries coordinating Finance, Commercial and Marketing leadership, including innovation, promotions, and new business models. - Key Achievements: Delivered long term growth plan, allowing incremental investments >12M USD/Yr (2022) | Redesigned financial operating model for Bolivia driving OI Margin expansion +5% (2022) | Designed investment and partnership financial model enabling strategic expansion decisions (2021, Chile) | Delivered ESG and D2C long term Plans (2020, Chile).
- Led Commercial Finance across Argentina, Paraguay and Uruguay. Managed P&L and marketing/opex budgets >70M USD; led financial analysis for commercial and innovation plans, optimized resources allocation. - Key Achievements: Finance Lead for Single Serve & Waters Projects, designed business model to boost growth, unlocking EBITDA margin expansion +6% (2018) | Developed Price Variance Analysis Tool to enhance pricing and revenue insights (2016).
- Executed Rolling Estimate, Business Plan, Price analysis. Managed Marketing & Opex Budgets. Analyzed profitability by brand.
- Reconciled accounts payable and completed variance analysis. Analyzed root causes and resolved open balances, including recovery of duplicate or incorrect vendor payments. - Supported the Africa AP Operation and led the knowledge transfer and training for the new team during operational transition (2012 2013).