We live for entertaining you. • Supervision of the strategy and financial model deployment in OCESA and ticket seller in Colombia, and in BNN Digital Marketing Agency • Responsible for the definition and deployment of the Information Technology strategy, through the usage of data analytics, innovation and a ROI decision-making approach • Accountable for the Treasury, Budget Controlling and Financial Planning departments to ensure the optimization of margins in products and contents organization, production and distribution (OCESA OPEX 320 Mdd) #proudtobeocesa • Financial Strategy Definition and Implementation through the definition and adoption of OKRs (Objective Key Results). • Also accountable for the Order to Cash and Procure to pay processes, and for the Treasury, Budgetary Control and IT departments to ensure the optimization of margins in products and contents organization, production, and distribution.