Professional Services
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Dana Kachan

Growth & Marketing Executive | Founder of The Opinion

About Me

Marketing executive and go-to-market strategist with 14+ years scaling digital assets, decentralised finance, fintech, blockchain, AI, SaaS and emerging technology companies in highly regulated global markets. Trusted fractional CMO and strategic advisor to venture-backed startups, VC firms and accelerators (NeurochainAI, Edge Video AI, FNT World). Published author in big media such as Entrepreneur, Yahoo Finance, UX Magazine, Hackernoon; her articles reached up to 87K reads each and continue to be cited by journalists years post-publication. Featured as a field expert in The Economist, Business Insider, Benzinga. Proven revenue impact: - generated $17M+ in crowdfunding capital for startups- drove ~$5.5M in campaign-attributed sales (with 3,715%+ ROI) for GamesPad Group- supported startups in raising $7.5M+ from institutional investors- delivered PR and growth campaigns for 150+ clients from 17 countries- secured 500+ strategic partnerships with organizations including Google, Accenture, OKX, Gate Ventures and more. CORE COMPETENCIESGo-to-Market Strategy • Demand Generation • Brand Positioning & Storytelling • Growth & Performance Marketing • Product Launches • PR & Media Relations • Thought Leadership • Investor & Fundraising Communications • Crisis & Reputation Management • B2B Sales Enablement • Marketing Team Leadership & Scaling • Executive & Founder Positioning • Multichannel Campaign Management • Fintech, AI, Blockchain & SaaS • Regulated-Market Marketing • KPI/ROI-Driven Strategy • Fractional & Interim CMO

Jurisdiction

United Kingdom

Experience

Seniority LevelC-Suite
Years of Experience15-20 years
Current StatusActive
Chief Marketing OfficerJinnify, AI-commerce for Amazon Sellers
2026 - Present

CMO & FounderThe Opinion [C]
2023 - Present

The Opinion [C] is a boutique PR & marketing consultancy specialising in digital assets, fintech, AI, SaaS, emerging tech and gaming. • Hired, trained and led a 15-person marketing team (SEO, SMM, copywriting, performance marketing, design, video production, PR, media relations, influencer marketing). • Delivered brand marketing, go-to-market strategies, product launch and user acquisition campaigns for 150+ B2B and B2C technology, AI, SaaS clients (from early-stage startups to large enterprises). • Directed large-scale PR, content marketing, media relations and influencer marketing campaigns for clients. • Closed around 200 B2B deals. • Built 500+ strategic partnerships with VC firms and organizations including Google, Accenture and Paris Blockchain Week. • Represented the company and led key business communications at conferences in Europe and MENA.

Skills

Core skills0
Interests0
Languages3

Languages

English
Ukrainian
Russian