The Opinion [C] is a boutique PR & marketing consultancy specialising in digital assets, fintech, AI, SaaS, emerging tech and gaming. • Hired, trained and led a 15-person marketing team (SEO, SMM, copywriting, performance marketing, design, video production, PR, media relations, influencer marketing). • Delivered brand marketing, go-to-market strategies, product launch and user acquisition campaigns for 150+ B2B and B2C technology, AI, SaaS clients (from early-stage startups to large enterprises). • Directed large-scale PR, content marketing, media relations and influencer marketing campaigns for clients. • Closed around 200 B2B deals. • Built 500+ strategic partnerships with VC firms and organizations including Google, Accenture and Paris Blockchain Week. • Represented the company and led key business communications at conferences in Europe and MENA.