⭐️ I build bold brands that perform. CMO and Ex-Entrepreneur. I’m a marketing and brand leader working at the intersection of brand, performance and growth, turning creativity into a measurable driver of revenue. My focus is on building scalable acquisition systems across paid media (Meta, Google), CRM, lifecycle and outbound, connecting storytelling directly to metrics like CAC, LTV and ROAS.I led a rebranding and growth strategy recognized with an international award for Marketing & Branding (Coliving Awards 2025), reinforcing my approach: brand is not a layer, it’s a performance engine. My work spans growth-focused creative, including UGC, video, landing pages and campaigns, as well as the implementation of testing frameworks and creative optimization cycles that improve conversion across the full funnel, from prospecting to retention. I operate comfortably between creative direction and performance metrics, ensuring ideas don’t just look good, but scale. I actively integrate AI into creative and marketing workflows, from ideation and copywriting to production and testing, to accelerate iteration, increase personalization and unlock smarter decision-making at scale. With experience across SaaS, hospitality and digital-first environments, I bring a founder mindset, balancing strategy and execution, creativity and discipline, brand building and business impact. I’m driven by building brands that stand out, scale efficiently, and convert.