I'm a Brand Strategist helping ambitious brands uncover what makes them truly distinctive, define who they want to become, and translate that vision into experiences people genuinely connect with and remember. I work at the intersection of brand strategy, consumer insight, innovation, and customer experience, helping brands answer questions such as: • What makes us truly different? • How do we want to be perceived? • What do our customers really value? • Where are the opportunities for future growth? • How do we translate strategy consistently across every touchpoint? My approach combines strategic thinking with a strong creative and aesthetic sensibility, allowing me to bridge strategy and creativity and collaborate closely with designers to bring strategy to life. Because a brand isn't just what it says—it's the sum of every interaction people have with it. That's why I enjoy helping brands define who they are and ensure that identity is expressed consistently across every touchpoint. Throughout my career, I've worked with globally renowned brands across fashion, luxury, retail, lifestyle, hospitality, mobility, technology, and consumer goods, helping them define positioning, uncover consumer and cultural insights, identify growth opportunities, and shape meaningful brand experiences. Half French, half Bolivian, with Brazilian roots, I grew up between cultures and ways of seeing the world. That early exposure shaped the way I naturally observe people and cultures, understand how they shape perception, and recognize that the same brand can mean very different things depending on context. Today, that curiosity sits at the heart of how I approach strategy and is the foundation of how I work. I'm particularly energized by brands with ambition—companies looking to build something distinctive, culturally relevant, and emotionally meaningful rather than simply compete on product or price. Fashion, lifestyle, hospitality, beauty, wellness, travel, and consumer brands are where I feel most at home. Alongside my strategy work, I founded Luxe Stays Visuals, a visual storytelling studio helping boutique hospitality and lifestyle brands translate their positioning through photography, creative direction, and content strategy.