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Jorge Morales

Member at Suma Comunidad

About Me

Global Business Transformation, Innovation & Design ExecutiveOver the past 20+ years, I have helped transform some of the world's most recognized consumer businesses across Procter & Gamble, Nestlé Purina, and international markets spanning Europe, Latin America, and Greater China. My career has been built around one principle:Throughout my career, I have led large-scale business transformations that accelerated growth, improved profitability, strengthened competitive positioning, and unlocked new innovation opportunities across global consumer categories. Selected results include: • Delivered 118% revenue growth through category transformation and innovation leadership in Greater China • Increased brand perception from 96 to 140 index points in one of P&G's most competitive global categories • Led strategic initiatives across a $1.38B business portfolio in Latin America • Generated multi-million-dollar savings through packaging, operational, and systems transformation programs • Reduced carbon footprint by 30% through sustainable business and packaging redesign • Built and led international design, innovation, and transformation teams across Europe, Asia, and Latin AmericaMy experience spans consumer healthcare, feminine care, baby care, beauty, pet care, packaging innovation, sustainability, digital transformation, and AI-enabled business acceleration. What differentiates my approach is the ability to connect business strategy, consumer insight, innovation, design, operations, and technology into a single transformation agenda capable of delivering measurable commercial results. I have worked with executive teams, global organizations, and growth-focused businesses to: • Reinvent categories and consumer experiences • Accelerate innovation pipelines • Transform brands and portfolios • Improve operational efficiency and profitability • Integrate AI into strategic decision-making and business workflowsToday, I am interested in executive leadership, advisory, board, consulting, and transformation opportunities where growth, innovation, and business reinvention are strategic priorities. Areas of focus include: • Business Transformation • Innovation Leadership • Growth Strategy • Design & Innovation • AI Transformation • Consumer Experience • Sustainability & Packaging Strategy • Organizational TransformationThe future belongs to organizations capable of combining human insight, innovation, technology, and execution into sustainable competitive advantage. I help build those organizations.

Jurisdiction

Spain

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
MemberSuma Comunidad
2026 - Present

Founder | Creative Director | Brand, Packaging & AI TransformationBuust Consulting Group
2020 - Present

* Advise organizations on brand transformation, packaging innovation, sustainability, and AI-enabled business acceleration initiatives. * Partner with executive teams to reposition brands, optimize operational efficiency, and modernize consumer perception across multiple industries. * Develop AI-powered strategic workflows for research, concept generation, innovation modeling, and decision acceleration. * Lead transformation initiatives integrating branding, packaging systems, sustainability, and commercial strategy into unified business growth platforms. * Design scalable operational frameworks that improve speed-to-market, reduce complexity, and enhance profitability. Key Impact * Generated €1.5M annual savings through packaging transformation across multi-company European operations. * Reduced packaging-related carbon footprint by 30% through material optimization and process redesign. * Accelerated strategic decision-making using AI-enabled analysis and innovation systems. * Developed custom AI-driven workflows and tools improving organizational efficiency and creative productivity.

Skills

Core skills0
Interests0
Languages1

Languages

English