Since 2023 I work independently as a creative partner in branding and strategic communication. I lead sustainability and brand communication projects for RIU Hotels & Resorts and its Proudly Committed program, and provide strategic-creative guidance to brands such as Sophiq Properties, Danosa Group, Velilla Group and KRC Española. I also led the rebranding of the startup Fixypet into Wango®, and collaborate as creative partner with BrandFor and Generación Code.

My projects range from the branding of large corporations to entrepreneurship projects in different sectors: telecommunications, banking, airlines, real estate, FMCG, fashion, government and non-profit organisations. Thanks to my strategic, conceptual and creative experience, I have helped transform the identity of Telefónica, Santander, Bizum, Banco del Pacífico, Banco Popular Dominicano, Dubai Holding, Iberia, AirArabia, Hitachi, ClarkeModet, Ferrovial, RIU, Desigual, Espacio Caleido, SAL, BAJA, among others.