Eighteen-plus years at the intersection of creative direction, A&R, and brand identity — most recently as founder of ATOM, one of Romania's leading independent music labels (1B+ streams, ~8% national radio share for two consecutive years, built without paid media). Stepped back from label leadership in 2025 to focus on writing and generative-AI identity governance. Now builds at the edge of both: long-form fiction exploring consciousness and identity, and exist., a governance framework that uses LLMs as identity judges to measure and defend a voice against generative drift.