Lead the global creative department — team growth, AI-driven innovation, and breakthrough advertising across social, digital, video, and emerging media. • Lead a cross-disciplinary creative team spanning design, strategy, and copywriting; more than doubled headcount across five countries to meet growing demand • Built and expanded the company's first dedicated animation team from the ground up • Pioneered AI-powered creative workflows and restructured production flow, team roles, and file systems — cutting turnaround time while scaling output and quality • Partner directly with sales on design and pitch strategy for new ad campaigns, and maintain a 5-star client satisfaction rating

Directed creative strategy for Kraft Heinz, Georgia Pacific, and Mars Confections shopper marketing, producing award-winning omnichannel campaigns and large-scale experiential activations. • Led an award-winning Capri Sun campaign that drove a double-digit sales lift in participating Walmart stores, set a Guinness World Record for World's Biggest Box Fort, and earned significant PR and internal recognition at Kraft Heinz • Directed shopper marketing and creative strategy for Kraft Heinz, Georgia-Pacific, and Mars Confections, producing award-winning omnichannel campaigns and large-scale experiential activations • Led immersive shopper events inside Walmart and other national retailers, translating brand strategy into in-store experience • Built modular storytelling and video systems that boosted campaign engagement across retail, digital, and social — while unifying messaging across all three channels for multiple CPG clients

Elevated B2B brand storytelling and proposal design for multimillion-dollar contracts. • Helped secure a $90M U.S. Communities contract through high-impact narrative and proposal design • Built scalable visual systems, motion graphics, and video that simplified complex B2B sales conversations

Directed national brand campaigns, packaging, and experiential activations for flagship pet brands. • Grew Cat Chow's social media community from several thousand to hundreds of thousands of highly active followers • Drove Cat Chow to top performance in the portfolio through packaging redesign, social strategy, and national events • Art directed Animal Planet's Housecat Housecall series, including planning and directing dozens of national photo and video shoots • Led live experiential events supporting the brand's national campaign presence

Developed brand identities and creative campaigns for hospitality, retail, and lifestyle clients, blending design craft with hands-on production support. • Delivered cross-channel campaigns spanning print, web, and photography.

Designed and coded websites for TruckPaper.com and MachineryTrader.com.