• Engaged for a short-term freelance creative direction project with the Seattle Mariners organization.

Creative Director of Brand and Content Led the creative vision and brand execution for a leading digital health platform, crafting intuitive “digital front door” experiences that seamlessly merged healthcare navigation with retail-inspired e-commerce design. Oversee and develop content and video storytelling for both marketing campaigns and product education, ensuring the brand communicates with clarity, empathy, and visual impact. Directed multi-channel initiatives spanning web, social, digital advertising, email, and live events, harmonizing visual identity and messaging across all touchpoints. Partnered closely with cross-functional teams—including product, engineering, and clinical stakeholders—to translate complex workflows into simple, engaging, and user-centered solutions. This work elevated brand perception, drove measurable increases in patient engagement, improved discoverability, and boosted conversion rates. • Owned the full visual brand identity for a fast-growing digital health platform — defining and enforcing standards across web, mobile, digital advertising, email, and live events to ensure cohesive brand expression at every consumer touchpoint. • Led multi-channel video and content campaigns from brief through final delivery — directing shoots and overseeing production partners, freelancers, and agency collaborators, plus a lean in-house team. • Translated complex audience navigation concepts into clear, human-centered creative that elevated consumer engagement and drove measurable conversion outcomes. • Won the 2025 SWAAY Health Award for Health IT Ad of the Year, recognizing campaign effectiveness in communicating a complex health technology product to a broad consumer audience.