Profile
Technology, Information and Media
ActiveStephen M profile photo

Stephen M

CRO | VP | GTM Leader | Advisor to VC backed AI & SaaS companies

About Me

Revenue executive with 20+ years of experience building and scaling enterprise software businesses across EMEA. My career has taken me from 9 years at Salesforce, through 5+ years helping to scale Fivetran's EMEA business during a period of hypergrowth, to leading commercial teams across fintech and AI in the past couple of years. Along the way I've operated across multiple stages of company growth — from founder-led sales environments to scaling international revenue organisations and navigating the realities of high-growth businesses. I have built and led teams across new business, enterprise sales, strategic accounts and international expansion, partnering with founders, boards and investors to create repeatable go-to-market motions and predictable revenue growth. My areas of focus include: • Scaling revenue organisations across EMEA • Enterprise and strategic sales • Go-to-market strategy and execution • International expansion • Building repeatable sales motions • Forecasting and operational excellence • Leadership development and coaching • AI-enabled commercial transformation I am particularly passionate about the intersection of AI, data and enterprise software, and how businesses can use technology to create leverage, improve productivity and unlock new growth opportunities. Alongside exploring opportunities to contribute as a VP Sales, CRO or GM within ambitious growth-stage businesses, I also advise founders and leadership teams on scaling revenue, strengthening go-to-market execution and accelerating international growth. Having experienced both hypergrowth and the challenges that come with scaling companies through different stages of maturity, I bring a pragmatic operator's perspective focused on execution, accountability and sustainable growth. Always happy to connect with founders, operators, investors and commercial leaders building the next generation of enterprise software and AI businesses.

Jurisdiction

Region: Europe

Notable Employer

  • VP EMEA Sales at Eudia
  • CRO at Payhawk
  • VP EMEA Sales at Fivetran
  • EMEA Sales Director at Fivetran
  • Sales Manager - Commercial Sales, Emerging Markets at Salesforce
  • BDR Manager at Salesforce

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
VP EMEA Sales NotableEudia
2026 - 2026

VP EMEA Sales at Eudia, I led the GTM team in the region as we drove outcomes for Enterprise companies with our AI-augmented intelligence platform—transforming corporate legal teams from cost centers into strategic value drivers. By combining cutting-edge AI with deep human expertise, Eudia builds Augmented Intelligence to give legal teams the tools they need to move faster, think deeper, and create reusable, strategic intelligence. Eudia is currently a Series A company

CRONotablePayhawk
2025 - 2026

CRO at Payhawk, I led the Revenue Org which covered Sales, Business Development, Alliances, Sales Engineering and Revenue Operations as the company scaled towards $100m ARR. I joined at Series B as the strategy shifted towards AI solutions and selling to Enterprise. I helped drive the shift in sales process, pipeline development and revenue operations to get the company set for FY26

VP EMEA Sales NotableFivetran
2021 - 2025

VP at Fivetran, I led our EMEA business as we helped customers innovate with reliable, scalable and secure data integration to power real-time analytics, operational efficiency and artificial intelligence. As a 3rd line leader, I helped drive business expansion across the EMEA region, moving upmarket from SMB to Enterprise sales where we closed and expanded at many of the top EMEA Fortune 2000 companies. During my time leading the business it grew from $1m to $65m ARR in EMEA and $350m Globally. I joined at Series A and was part of the leadership team as we went through the funding rounds to Series D and a $5.5bn valuation.

EMEA Sales Director NotableFivetran
2019 - 2021

Founding Sales Director at Fivetran in EMEA, built out the Sales team from 2 AE's and $1m in revenue, breaking into new markets in EMEA, structuring the business with the right cadence and process, growing partnerships, and moving upmarket from SMB to Enterprise.

Sales Manager - Commercial Sales, Emerging Markets NotableSalesforce
2018 - 2019

Managed the Sales team covering Africa, Turkey and The Mediterranean. All verticals, All industries. Helped businesses grow and be successful using Salesforce Sales, Service and Marketing solutions.

BDR ManagerNotableSalesforce
2016 - 2018

2 year stint working cross functionally as a BDR Leader. Hired the future AE's for Salesforce, immersed them in the tech and culture and worked to get them promoted through the organisation.

Education

Masters of ManagementTU Dublin
2004 - 2005
Degree of ManagementTU Dublin
2000 - 2004

Skills

Core skills0
Interests0
Languages1

Languages

English