Scaled Earth Rated from high-growth challenger to category leader in the North American pet care space (B-Corp company). Led strategic and operational transformation across manufacturing, innovation, go-to-market, and talent functions. • Guided the organization through multi-year growth plan execution, driving revenue growth and structural margin improvement • Architected and operationalized innovation and GTM playbooks, enabling rapid category expansion • Led the company’s AI strategy, embedding AI into strategic planning, product development, supply chain intelligence, and GTM workflows, improving speed of execution and decision quality. • Built internal AI capability and adoption frameworks, shifting AI from experimentation to enterprise value creation and delivering measurable productivity gains across functions. • Partnered closely with the CEO and board to shape long-term strategic direction and value creation roadmap • Built a high-performing leadership team, enabling scalable execution across geographies and channels • Played a key role in shaping organizational culture, embedding strategic clarity, accountability, and innovation discipline

Founded in 2009, Earth Rated is a private company that creates thoughtfully designed products for people who love dogs. As a B Corp certified company focused on innovation and responsibility, our mission is to make everyday moments for people and their dogs simpler and better.