I have 20 years of commercial experience across product, sales, service, and operations — including roles as Brand Director for Citroën and Director of Business Operations at Bertel O. Steen, with full P&L and network responsibility. After more than a decade on the board of one of Norway’s largest retail companies, I gained deep insight into business governance and value creation across the entire value chain. Today I’m developing AI-driven SaaS solutions that combine automation, data, and practical workflows — simplifying how businesses manage sales, logistics, and marketing. Alongside this, I’ve built a complete end-to-end value chain covering product design, manufacturing, import, distribution, marketing, e-commerce, analytics, and accounting — a framework I continue to refine and operate. I also work with companies interested in exploring how automation and data-driven operations can enhance their core business. Technology should enhance core operations, not complicate them. Real value comes when solutions drive measurable outcomes and are practical for the people who rely on them.