• Built and scaled Deloitte Mexico's UX/UI Delivery Center practice from 3 to 30+ designers in 8 months, placing all designers into active client engagements, providing ongoing mentorship and support, and maintaining direct communication with US-based project leaders to ensure alignment, prevent miscommunication, and protect delivery quality across all accounts. • Scaled the AT&T UX team to 16+ designers across Sales, Service, and Marketing Cloud, delivering 5,000+ user stories while maintaining design quality and velocity. • Built AT&T's Customer Connect design system from scratch in Figma (components, tokens, governance, and onboarding programs) driving 60% increase in adoption across companies involved. • Advised Salesforce CRM workflows design for Lithia Motors, improving sales executive productivity by 40% through simplified workflows and role-based views. • Redesigned Oracle CPQ for Motorola Solutions (NA & Europe), increasing task efficiency by 45% by applying Oracle Redwood Design System and streamlining quote flows.

• Designed UX for key workflows across two major LATAM banking institutions, covering retail onboarding and corporate payroll journeys. • Reduced customer drop-off by 65% by simplifying information architecture and removing friction from key flows. • Ran usability testing via Maze with corporate client segments; iterated based on behavioral data before dev handoff. • Worked one half-sprint ahead of development in an Agile Scrum cadence, reducing rework and accelerating releases.

• Led digital transformation engagements for financial and legal firms, delivering mobile and web products from research through high-fidelity design. • Facilitated Design Thinking workshops for an agro-insurance company, leading to new digital tools that reduced manual processes by 40%. • Coordinated and facilitated the Fintech Innovation program at Tecnológico de Monterrey, training professionals on Design Thinking and product design practices.

• Led the IBM Design Thinking Chapter for Mexico (trained and mentored 800+ practitioners and students), many of whom point to that training as the moment their approach to problem-solving changed. • Facilitated Design Thinking workshops with C-level boards across Mexico, Ecuador, and Uruguay, bringing senior executives into hands-on innovation sessions. • Designed Banorte's mobile banking app and public web portal leading a 12-person team of UX/UI designers and Business Analysts. • Delivered first BP Mexico's mobile app, Telcel's contract app, and a responsive invoicing platform for Southern California Edison (100K+ users).