I am a Senior Conversion Rate Optimization specialist (CRO) with a strong focus on marketing profitability. This translates into improving digital business performance through data, controlled experimentation, and user empathy. My work sits at the intersection of growth, product, and commercial performance. I generate & analyze funnel behavior data, identify friction points, build and prioritize hypotheses, coordinate development projects, run experiments, and translate insights into product improvements that increase conversion, improve user experience (UX), and strengthen revenue efficiency. I have extensive experience optimizing funnels, checkout flows and post-puchase subscription journeys across multiple international markets and localized flows, with a strong focus on monetization and reducing friction in critical decision moments. Beyond conversion improvements, I also focus on marketing profitability, helping teams improve results without relying only on higher spend, by identifying where performance is lost across the funnel and where investment generates the strongest return. My approach covers both new acquisition and retention strategies: from improving first-touch and purchase experiences, to optimizing renewal, upgrade, and subscription management moments that directly influence long-term customer value. I also coordinate complex, cross-functional initiatives across product, design, development, analytics, operations, and support teams, aligning stakeholders around clear priorities, measurable impact, and scalable execution. A key part of my work is mapping customer journeys end-to-end to understand intent, friction, trust, and decision-making across the full lifecycle, not just isolated steps. What defines my approach is a simple principle: better growth comes from better decisions, and better decisions come from data & understanding the customer. I care not only about uplift, but about building sustainable improvements that serve both the business and the customer. If you are building a product where conversion, retention, and user experience (UX) directly shape business performance, I am always open to connecting.