Built the paid media strategy across Meta, managing full-funnel campaigns from awareness to conversion for international e-commerce markets. Planned, launched and optimised paid social campaigns to drive qualified traffic, demo bookings, customer acquisition and online sales. Built audience segmentation, retargeting and campaign structures aligned with different stages of the customer journey. Monitored campaign performance, analysed key metrics and implemented data-driven optimisations to improve ROAS and conversion rates. Collaborated with the creative and web teams to develop high-performing ad creatives, landing pages and messaging. Worked with developers to improve tracking accuracy, including GA4, Meta Pixel and conversion measurement. Reported campaign insights and growth recommendations to stakeholders, supporting strategic marketing decisions.

As the first marketing hire at a Norwegian Legal AI startup, I built the company's marketing function from the ground up, working closely with the founder to establish positioning, go-to-market initiatives and demand generation. Key responsibilities: Built and owned the marketing function from scratch, defining processes, tools and strategy. Developed product positioning, messaging and go-to-market initiatives for an AI platform serving the legal and public sectors. Partnered with leadership, product and sales teams to support product launches, customer adoption and commercial growth. Planned and executed integrated marketing campaigns across LinkedIn, email, website, SEO and paid channels. Set up and managed HubSpot CRM, lifecycle marketing, email campaigns and marketing automation. Created content for LinkedIn, website, blog, newsletters, case studies and sales enablement materials. Managed campaign reporting, analysed marketing performance and translated insights into optimisation opportunities. Represented the company at international events & through marketing initiatives supporting brand awareness and business development.

Managed global social media and digital marketing initiatives for an international B2B IoT SaaS company, working closely with product, commercial and leadership teams to strengthen brand awareness and support business growth. Key responsibilities: Developed and executed the global organic social media strategy across LinkedIn, Twitter (X), YouTube, Facebook and Instagram. Created and managed content for product launches, industry reports, webinars, customer stories and thought leadership campaigns. Collaborated with product, sales and marketing teams to translate complex IoT technology into clear, engaging messaging. Planned and executed multi-channel marketing campaigns to support lead generation, product adoption and brand awareness. Managed the content calendar and ensured consistent brand messaging across all digital channels. Analysed social media and campaign performance, providing recommendations to improve engagement and reach. Worked with designers, developers and external stakeholders to produce digital assets and campaign materials for international audiences. Supported event promotion, webinars and other marketing initiatives across global markets.