Project-based Digital Growth Marketing Consulting for EMEA, US and LATAM clients.

-Developed and executed international digital growth and GTM strategies across 16 European markets, aligning value propositions, positioning, acquisition channels and revenue objectives. -Led digital growth strategy across B2B, B2C and B2B2C customer segments, combining paid acquisition, lifecycle marketing, CRM, analytics and conversion optimization to drive 310% revenue growth across EMEA. -Developed and launched 10 regional digital value propositions supporting SaaS growth, increasing regional revenue by 22% while securing enterprise contracts across multiple regulated European markets. -Achieved 11x ROAS on a seven-figure annual performance marketing budget by optimizing SEM, paid social (LinkedIn), SEO and demand generation campaigns across European markets. -Transformed Voice of the Customer (VoC) insights into actionable product roadmaps, resulting in a 15% improvement in NPS and a 20% increase in upsell revenue by aligning SaaS features with critical enterprise pain points. -Managed integrated omnichannel marketing campaigns across Shopify, Amazon and European retail partners, supporting 190+ annual B2C promotions. -Established a continuous experimentation and CRO program using A/B testing to improve customer retention, cross-sell performance and repeat purchase rate by 33%. -Managed an integrated MarTech ecosystem including CRM, marketing automation, analytics and e-commerce platforms to improve campaign efficiency and customer experience. -Used GA4, marketing dashboards and performance analytics to monitor acquisition, attribution, conversion and retention, continuously optimising campaigns based on measurable business outcomes. -Designed and launched customer lifecycle, loyalty and referral marketing programmes, increasing referral revenue by 41%. -Partnered with Product, Sales and Executive Leadership to develop GTM strategies for new SaaS products, cross-sell and upsell initiatives. -Managed seven-figure digital marketing budgets, allocating spend across acquisition channels to maximise ROAS and commercial performance. -Oversaw multicultural and multilingual customer communications for the UK, Ireland, DACH, BeNeLux, Spain, France, Italy and the Nordics. -Outperformed ‘24, ‘23 and ‘22 B2B Marketing KPIs; customer base channels at lowest cost being number one in terms of revenue generation. Revenue Growth increased by 310% ARR increased by 179% Customer LTV Contribution increased by 4.42% CAC decreased by 89% Repeat (Retention) Purchase Rate increased by 33% MQL to SQL lead generation conversion lift increased by 114% Contribution to Overall Marketing Automation Attributed Revenue 19.32% Referral Marketing Revenue increased by 41.44%

-Growth marketing services for EU and North American clients. -Drove growth for B2B and B2C brands across both product and marketing.

-Led end-to-end digital marketing strategy across 30 US markets, overseeing brand positioning, customer acquisition, digital channels, customer journey optimisation and integrated marketing communications. -Led a company-wide brand transformation that increased brand awareness by 40% while strengthening digital acquisition and customer engagement. -Delivered digital growth strategies across both B2B and B2C business models, adapting acquisition, CRM and content strategies for enterprise customers and consumer audiences. -Developed and executed an integrated marketing strategy that increased annual revenue by $19M. -Directed company performance marketing (SEA, Social, Native, Affiliate, Content) driving 31% increase in ROAS. -Built the SEO team from the ground up contributing to 30% website conversions. -Developed enterprise CRM and lifecycle marketing strategies that improved customer retention and contributed to 10% year-over-year ARR growth. -Integrated CRM, Sales and Marketing workflows across 20 business units, improving lead management and increasing MQL-to-SQL conversion by 20%. -Spearheaded the content strategy for all communication streams across all customer touchpoints. -Successfully integrated the MarTech stack for seamless data flows and analytics. -Used marketing analytics and attribution reporting to optimise campaign performance, budget allocation and conversion rates across digital channels. -Managed multi-million-dollar digital marketing budgets, continuously optimising channel investment to maximise revenue and ROAS. -Responsible for leading 8 high-performing employees (improving employee satisfaction scores by 25%). -Established and monitored team performance through formalized goal setting and performance management. -Continuously demonstrated year-over-year positive KPIs: Overall revenue growth all channels increased by 38% Return on ad spend performance channels increased by 31% SEO organic leads to conversions 30% CAC decreased by 17% CRM Acquisition: MQL to SQL Conversion Lift Increased by 94% Brand funnel: brand awareness increased by 40% brand consideration increased by 13%