Available as COO/ CRO, preferably on Contract/ Fractional/ Interim basis. I work with B2B SaaS companies owning the commercial function directly or working alongside the CEO/LT to drive growth: GTM, sales processes, commercial operations, and leveraging AI to drive sales. Hands-on execution as part of the leadership team, not just advisory. Experience as COO at IFS Ultimo; Sales Head VP at Salesforce Learn more at strivo.nl

Led Operations for IFS Ultimo, a fast-growing AI-augmented EAM SaaS company. Transformed the business & sales operations: GTM, forecasting, pricing, AI tools - GTM: Redrafted GTM to focus on growth markets (sales structure, targets, segments) - Territories/ Quotas: Set up accelerated process - territories/quotas released to AEs on Day 8 of Fiscal Year - Forecasting: took forecasting from excel to live dashboards, reducing manual effort by 95% - AI in Operations: released 10+ AI tools for sales in <3 months, with productivity gains 60-70% - AI Product Pricing: shipped AI Agent Pricing for 3 agents in <2 months - drove revenue uplift - CRM: Took Hubspot from 0 to top-tier SaaS hygiene - being used daily by every AE on every deal - CPQ: purchased & implemented leading CPQ solution; revamped the quoting process - Business Value: set up Business value function from scratch, complete with AI agent for Business Value - Channel: focused Resell Channel - leading to YoY increase in Channel Revenue

Regional Vice President, Head of Retail Netherlands Jan 2024 - Nov 2024 · 11 mos - Leading the Retail Enterprise Sales team for the Netherlands, with $50M ARR - Successfully turned around the Retail business from a severe YoY decline, to YoY growth, within 3 quarters - Supporting our Retail customers in their digital initiatives including AI, customer service, marketing, online commerce, integration, collaboration to deliver enhanced growth and optimised costs Interim Chief of Staff to Global Chief Revenue Officer (CRO) Aug 2023 - Dec 2023 · 5 mos Supported Salesforce's Global Chief Revenue Officer, Miguel Milano - with customer engagements, commercial deals and internal forecasting. Sr Director/ Director, Business Value Services BVS | Strategic Advisor Feb 2021 - Jul 2023 · 2 yrs 6 mos - Being a Strategic Advisor to the top customers and sales leadership of Salesforce Benelux - Working with customers to build compelling investment justifications and attractive deal structures - Structuring and negotiating large, strategic deals - Creating and delivering executive presentations as basis for strategic technology decisions Retail Industry Business Development Lead, EMEA Aug 2019 - Jan 2021 · 1 yr 6 mos - Leading the Industry Business Development for Retail across EMEA - As COO to the Retail Board for EMEA, I'm also responsible for handling the process behind the Board (meetings, decisions, follow-ups) - Organised Retail events at major conferences such as Dreamforce, NRF - with participation of senior executives from retailers across Europe - Supporting the Retail Community with thought leadership, value propositions, POV presentations, enablement, and specific account support

- Part of Strategy and M&A team for eBay Classifieds, based out of Amsterdam - Involved in strategic projects, M&A (target landscaping, evaluation, diligence), PMO - Part of deal team on successful acquisition of a UK motors classified player - Driving the PMO for strategy execution, working with the Leadership Team

Project Leader Apr 2017 - Oct 2016 · 7 mos Sabbatical: Mar 2016 - Mar 2017 · 12 mos Jun 2015 - Feb 2016 · 9 mos Leading teams of consultants on strategy and change management projects: - Governance for a compliance implementation program for a major Dutch bank - Developing a 3-year strategy for an Indian insurance company, working with the CEO & CFO - Integration of two European payments companies Consultant Jun 2013 - May 2015 · 2 yrs Part of large-scale strategy and implementation programs: - Corporate strategy for a leading Dutch consumer goods company, working with CEO & Chief of Staff - Transformation of a major Sri Lankan bank; personally responsible for transformation of the Corporate Banking division - Strategy & investment case for retail assets of a major Indian conglomerate - Large-scale transformation of an Indian private bank; personally led the HR transformation with the Head of HR - Due diligence on a target in the financial services space Senior Associate May 2011 - May 2013 · 2 yrs 1 mo Part of large-scale strategy and implementation programs: - Sales and marketing excellence program for a major Indian Automotive player, focused on enhancing market share in select regions - Spectrum strategy and consolidation options for a leading Indian telecom company - Organisational restructuring for a leading global bank - Market sizing of a potential opportunity for a global technology leader - Synergy enhancement between telecom assets of a leading Indian conglomerate - Due diligence of a target in the automotive space

Providing direct tax advisory, assessment & compliance services for Indian & international clients in telecom, manufacturing, financial services, technology, real estate, logistics sectors. - Tax advisory, structuring and consulting services - Preparing submissions and representing clients before the Indian tax authorities - Preparing and filing returns for corporate clients