Consumer Services
Government Administration
Manufacturing
Professional Services
ActiveJasleen Lamba profile photo

Jasleen Lamba

Strategy & Innovation | Corporate Venture-Building & Zero-to-One Execution|Founder-Operator

About Me

13+ years across APAC, corporate innovation, global startup platforms, government-backed programs and founder-led venture building; translated ambiguous priorities into strategy, operating models, execution roadmaps and governance cadence

Jurisdiction

India | Malaysia | Singapore | Australia | Cambodia | Philippines

Notable Employer

  • Senior Manager - Partner Success, APAC at Plug and Play Tech Center
  • Program Lead - Innovation Programs at 500 Global
  • Assistant Vice President - Innovation at Startup India / Invest India, Government of India

Experience

Seniority LevelMid-Senior level
Years of Experience10-15 years
Current StatusActive
Founder and COODead Honest F&B Pvt Ltd
2025 - Present

Built a bootstrapped preventive gut-health beverage venture from market thesis to product development, manufacturing, compliance, GTM, partnerships and early scale, creating a new-age RTD probiotic beverage brand positioned at the intersection of preventive wellness, clean-label nutrition and everyday consumption. Identified a high-growth whitespace in India’s functional beverage and gut-health market, supported by functional beverages projected to grow from USD 6.9B in 2025 to USD 18.8B by 2034, and probiotic drinks from INR 1,348.8M in 2024 to INR 5,778.9M by 2033 at 16.67% CAGR. Validated the opportunity against global functional beverage tailwinds, with the market estimated at USD 245.78B in 2026 and projected to reach USD 443.55B by 2033, reinforcing demand for science-backed, habit-forming, health-led beverage formats. Built a capital-efficient operating model without institutional funding, managing product development, vendor ecosystem, production planning, pricing, channel strategy, working capital and operating discipline. Expanded into 9 major metropolitan markets within 6 months - Delhi, Gurgaon, Faridabad, Ghaziabad, Hyderabad, Chennai, Bengaluru, Pune and Mumbai - building access to an estimated 102.7M urban consumers across quick commerce, D2C and institutional / partner-led channels. Built revenue momentum sufficient to cover operating expenses and working-capital requirements, putting the business on track to become EBITDA positive within the next 6 months; fully transitioned out of day-to-day operations.

Senior Manager - Partner Success, APACNotablePlug and Play Tech Center
2023 - 2024

Clients / Partners: Sime Darby Plantation, Edotco Group, CelcomDigi, GIFT City India, sovereign fund & Fortune 500 enterprise partners Partnered with 5–6 enterprise and government-linked clients across APAC to shape innovation strategy, technology adoption priorities and 3–5 year transformation roadmaps aligned to growth, efficiency and long-term competitiveness. Worked with senior executives, business unit heads and cross-functional teams across sales, marketing, innovation, R&D, procurement, legal and finance to assess current-state innovation maturity, strategic priorities, capability gaps and technology adoption readiness. Led stakeholder interviews, executive workshops, brainstorming sessions, primary / secondary research and structured questionnaires to diagnose current-state challenges and define future-state innovation ambitions. Conducted industry benchmarking, competitor analysis, global technology scans and ecosystem research to identify emerging technologies, startup-led solutions and new business models relevant to each client’s sector. Built Horizon 1 / 2 / 3 innovation roadmaps, translating insights into strategic themes, investment areas, technology adoption pathways, POC priorities, commercialisation milestones and executive decision papers. Supported execution of strategic innovation projects ranging from approximately USD 3–5M, converting roadmap priorities into POCs, pilots, governance structures, success metrics and 12–24 month scale-up pathways. Helped onboard external technologies and startup-led solutions that improved operational efficiency and supported bottom-line outcomes in selected client projects. Served as the first hire for Plug and Play Malaysia, helping establish the country presence, corporate partner base, operating model and enterprise innovation strategy foundation.

Program Lead - Innovation ProgramsNotable500 Global
2021 - 2023

Clients / Partners: Petronas, Sime Darby Plantation, Globe Telecom, Siemens, Telekom Malaysia, Government of Cambodia Partnered with corporate sponsors, government partners and senior stakeholders across APAC to translate innovation priorities into structured program strategies, founder pipelines, stakeholder engagement plans and measurable execution outcomes. Established and scaled 500 Global’s ecosystem presence in Malaysia, building founder pipeline, corporate engagement, government relationships, ecosystem partnerships, networking formats and multi-year market development roadmaps. Designed and delivered multi-stakeholder innovation programs, translating partner objectives into strategic themes, program governance, milestones, operating cadence, stakeholder roles and outcome tracking. Led 3-4 month accelerator and investment-readiness programs covering founder recruitment, onboarding, mentorship, GTM readiness, corporate access, milestone tracking and investment evaluation. Managed founder pipeline and selection through startup scouting, founder interviews, AMA webinars, evaluation funnels, partner shortlisting, cohort onboarding and structured program communications. Delivered 50+ founder showcases, demo days, pitch sessions, mentor programs and corporate-startup forums; prepared sponsor reports, milestone updates and end-of-program recommendations for senior partner decision-making.

Assistant Vice President - Innovation Notable Startup India / Invest India, Government of India
2016 - 2020

Founding team member of Startup India, helping translate the Prime Minister’s 2016 national startup agenda into a 3–5 year ecosystem strategy across government, industry, investors, incubators, universities and founders. Worked with the core leadership team to assess India’s current-state innovation ecosystem, benchmark global startup models, identify structural gaps and align the national roadmap with India’s economic and entrepreneurship priorities. Supported strategy development for a national startup ecosystem backed by a ₹10,000 crore Fund of Funds allocation, equivalent to approximately USD 1.5B. Helped design the operating model, functional structure and team build-out required to execute the national startup strategy across ecosystem development, founder support, state engagement, partnerships, reporting and program governance. Partnered with ministries, central government stakeholders, 28–30 state governments, corporates, incubators, investors and universities to translate national priorities into actionable roadmaps, institutional partnerships and execution plans. Built and supported national-scale initiatives designed to impact 100,000+ aspiring entrepreneurs, strengthening access to mentorship, markets, funding pathways, incubation support and ecosystem participation. Developed 3–5 year ecosystem roadmaps, strategic reports, executive briefings and evidence-based recommendations for senior government and institutional stakeholders, including reporting to the Ministry of Commerce & Industry. Supported national startup forums and ecosystem platforms involving 1,000–5,000 stakeholders, including founders, corporates, investors, universities, incubators and senior government representatives.

Education

Masters of MBAICFAI University
2011 - 2013

Certification

Total Certifications1

Six Sigma Green Belt

Indian Statistical Institute

Skills

Core skills0
Interests0
Languages2

Languages

English
Hindi