AI Creative and Marketing Lead | Donalep Mar 2025 to Present | Portugal • Operates as an independent fractional consultant, advising multiple client organisations at once on brand strategy and go to market execution. • Built and shipped Critiqa, an AI creative system taken from concept through structured user validation to a released product, demonstrating a complete pipeline from idea to commercial use. • Designs and deploys agentic systems and automated workflows that support research, content production and reporting across client engagements. • Delivered new positioning and campaign concepts for clients including Lumara, Bang and Olufsen and Sony, producing measurable commercial results including 4.2% CTR and 6.8x ROAS. • Advises founders and senior leadership directly on brand and growth strategy without a large internal team supporting the engagement.