Education
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Marián Melina Q

Community, Engagement & Partnerships Leader | Alumni Relations · Stakeholder Engagement

About Me

I build and activate the communities and partnerships that help mission-driven organisations grow with purpose. After 20+ years across international education, business and impact-led environments, what I do best is bring structure — turning fragmented efforts into coherent systems where people, data and strategy finally pull in the same direction. My work sits at the intersection of community engagement, strategic partnerships and the CRM and operations that make engagement actually work. I've led alumni and stakeholder communities, built corporate partnerships and fundraising, run international programmes and events, and transformed CRM systems and data governance end to end. A few results I'm proud of: • Grew alumni engagement by 48% through segmentation and stronger journeys • Led CRM transformations that improved data quality by 90% • Designed global community strategies and delivered 70+ international events • Managed operations and programmes across 15+ campuses and 500+ people I'm at my best in complex or fast-changing environments — sustainability, education, innovation and impact — where I can bring clarity, align teams across cultures, and connect strategy with execution that's measurable and lasting. I've worked remotely and internationally for years; for me, distributed collaboration isn't a limitation, it's how I do my best work. Beyond work, I care about inclusive leadership, women's empowerment and healthier organisational cultures. Motherhood continues to shape how I lead — with integrity, resilience and perspective. Let's connect if you're building community, partnerships, engagement or customer success that needs structure and momentum — or simply want to exchange ideas.

Jurisdiction

Spain

Experience

Seniority LevelMid-Senior level
Years of Experience15-20 years
Current StatusActive
Alumni Relations & Engagement CoordinatorEADA Business School
2025 - 2026

• Led the design and execution of the global Alumni Community strategy, aligning initiatives with institutional goals. • Developed multi-channel engagement strategies, enhancing alumni participation and corporate relationships. • Managed corporate partnerships and collaborated on fundraising initiatives to deliver tailored engagement plans. • Oversaw CRM strategy, ensuring data quality and compliance with GDPR and data governance standards.

Alumni CoordinatorEADA Business School
2025 - 2026

Shaped and launched the global Alumni Community strategy, aligning engagement initiatives with institutional goals. Built multichannel engagement programmes that deepened alumni participation and corporate relationships. Forged corporate partnerships and supported fundraising through tailored, relationship-led engagement plans. Led CRM strategy end to end, safeguarding data quality and GDPR and data-governance compliance.

Skills

Core skills0
Interests0
Languages1

Languages

English