Professional Services
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Ash Rhodes

The CX Fixer | Seasoned Fractional Customer Experience Leader

About Me

I help SaaS and technology-driven companies build Customer Experience teams that don’t just handle customers; they grow loyalty, retention, and revenue. As a Fractional Customer-focused Executive, I step into organizations of all sizes and complexity, uncover where communication and accountability have broken down, and design systems that scale. Whether the goal is to build teams from scratch, fix a struggling support function, align success and engineering, or create a customer-first operating model, I focus on measurable, durable change. Over the past nearly 20 years, I’ve led CX transformations across fintech, logistics, healthtech, and the full spectrum of SaaS technologies; from early-stage startups to global enterprises. I’ve cut time-to-resolution by 95%, driven double-digit increases in CSAT and NPS, and built continuing-education programs that keep technical teams sharp. Most recently, I partnered with ZF SCALAR, the connected-fleet SaaS division of ZF Group during a major internal transition and helped to unify global service operations across Europe and India. If you’re scaling fast, rebuilding after growth, or need steady CX leadership with or without a full-time executive hire, I can help you design the roadmap, source and train first-class employees, lead the team, and wow the customers.

Jurisdiction

Netherlands

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
Principal Consultant / Fractional Head of Customer Experience & SupportAsh Rhodes Consulting & RemoteCX
2016 - Present

Founded a consulting practice providing fractional-executive CX leadership to SaaS, logistics, fintech, and tech-enabled companies worldwide. I partner with founders and leadership teams to diagnose operational challenges, build scalable systems, and elevate the customer experience from reactive to strategic. · Serve as a fractional or interim CX executive for organizations undergoing transformation or scale-up. · Design and implement multi-region CX systems improving Time-to-Resolution by up to 95% and boosting NPS by 70+. · Build and mentor global teams; establish QA programs, continuing-education pipelines, and measurable OKR frameworks. · Create customer-lifecycle models and retention strategies reducing churn up to 22% and increasing engagement by 45%. · Deploy best-in-class CX tech stacks (Zendesk, Kustomer, HubSpot, etc.) for automation and reporting transparency. • Founded a fractional executive practice delivering Customer Success, Implementation, and Professional Services leadership for enterprise B2B SaaS companies worldwide, personally scoping and running deployments before handing trained teams the playbook to sustain them.

Skills

Core skills0
Interests0
Languages1

Languages

English