I build growth through clarity—turning brand, communication and commercial execution into measurable momentum. Over the past 15+ years, I’ve worked across media, communications, and advertising. Over the last decade, I’ve focused on business development, go-to-market execution, and commercial transformation in premium, design-led, and digitally driven businesses. I’m at my best where strategy meets delivery: shaping the narrative, building the plan, and executing across channels with discipline and pace. I’ve led regional commercial roles in the Nordic market, built partnerships and pipelines, and helped organisations improve visibility and performance through stronger processes, KPI governance and CRM discipline. I’m comfortable owning budgets, driving cross-functional alignment, and working hands-on with content, campaigns and stakeholder communication—without hiding behind agencies or slide decks. Today I work with leaders and teams who want sharper positioning, stronger execution and better outcomes—whether that’s scaling demand generation, improving alignment between marketing and sales, or building a communication engine that performs year-round. If you’re building something ambitious and want a commercially minded communications leader who can think strategically and execute daily, let’s connect.