As SVP, Sales & Marketing at Originate Developments, I lead commercial strategy and execution across a residential development platform of more than 3,300 units valued at approximately $2.5 billion. My mandate spans sales, leasing, marketing and customer experience across the full development and asset lifecycle, connecting market strategy, positioning, customer acquisition and operations to absorption, occupancy and revenue. I lead sales and marketing strategy for new condominium developments, active projects and remaining inventory — including positioning, pricing, lead generation, broker engagement, sales execution and closing. I also oversee leasing strategy for purpose-built rental and investor-owned inventory, including pricing, marketing, incentives and lease-up performance. Working directly with ownership, I contribute to pricing, inventory and revenue strategy, including complex sales, purchaser defaults, closing extensions and lease-versus-sell decisions. My mandate has also expanded to include Customer Care and post-sale operations, overseeing the customer journey from PDI and interim occupancy through closing, warranty and Tarion. I work closely with development, construction, finance, legal and property management, bridging strategy and execution to solve complex commercial and operational challenges.