Strategic advisor to founders and leadership teams across hospitality, premium consumer, circular economy and technology-enabled businesses, focused on growth, transformation, international expansion and scalable business models. I work directly with owners and senior teams to identify growth opportunities, shape strategic priorities and translate them into execution across business model, organisation, technology, data and commercial performance. My role often extends beyond advisory into leading cross-functional initiatives, building new capabilities and helping teams implement change. Selected work includes: - Defined the European expansion strategy and six priority markets for a €24M+ circular economy and technology business, while developing new scalable propositions, including one taken to pilot stage with a leading retailer. - Advise ownership of a seven-brand, ~200-employee hospitality group on growth, investment, organisational design, digital/data transformation and AI adoption, while leading selected cross-functional transformation initiatives. - Lead commercial and digital transformation for a vertically integrated premium food and agricultural business, spanning portfolio architecture, D2C, ecommerce, CRM, analytics and international growth.