Retail
Professional Services
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Veronica Prato

Brand Lead

About Me

I am a Brand Lead with 8+ years of experience owning premium client and stakeholder relationships in hospitality, luxury, and brand-driven environments. I act as the primary point of contact for founders, executives, and strategic partners, ensuring long-term relationship continuity, alignment of internal teams, and consistent, high-quality delivery over time. My role involves defining brand frameworks, guiding creative and strategic decisions, and aligning multiple stakeholders around a shared direction. I contribute to product and collection development from early concept through implementation, while maintaining consistency across touchpoints and markets. I bring a structured, pragmatic approach to brand building, combining strategic clarity with operational awareness. I thrive in environments where long-term vision, quality standards, and execution discipline are essential to sustainable growth.

Jurisdiction

France | Venezuela

Experience

Seniority LevelMid-Senior level
Years of Experience10-15 years
Current StatusActive
Product ManagerMattel Latin America
2014 - 2015

Project ManagerRimowa
2015 - 2017

Team Leader Decathlon
2017 - 2019

Brand LeadChampion Spirit
2024 - Present

Education

Degree of Fashion and Textile DesignUniversidad del Pacifico
2008 - 2012
Masters of Fashion ManagementUniversidad del Pacifico
2011 - 2012
Diploma of Public RelationsUniversidad del Pacifico
2009 - 2012

Certification

Total Certifications1

Business Foundations

The Wharton School

2023 - 2025

Skills

Core skills3
Interests0
Languages4

Skills

branding
luxury
management

Languages

Spanish
English
French
Portuguese