Directed global brand, product, and omnichannel strategy for Perricone MD, driving +154% EBITDA growth (FY24) and +13% gross revenue CAGR (FY21–FY24) through integrated marketing, portfolio innovation, and disciplined operational management. Led omnichannel brand execution across PerriconeMD.com, Ulta, QVC, Amazon, Costco, and premium department stores — ensuring a consistent, compelling brand experience across all digital and physical touchpoints — achieving record linear productivity and securing $8M–$15M in Costco retail partnerships.

• Positioned to reorganize go-to-market functions and build new business pipelines, as demonstrated by generating $20M in incremental pipeline revenue through a unified New Business & Product Development organization. • Ready to secure and structure complex capital investments with measurable ROI commitments, having obtained $15M in parent-company CAPEX funding projected to deliver 3× ROI through improved efficiency, compliance, and reduced churn. • Equipped to reinforce employee engagement and cultural alignment in complex organizations, reflected in launching Bentley’s first company-wide engagement survey achieving 85% participation versus a prior 33% benchmark. • Primed to redesign procurement and commercial planning functions to reduce cost exposure, having lowered annual PPV exposure in a tariff-sensitive supplier base while improving overall customer profitability.

• Positioned to own full brand marketing and D2C strategy with complete P&L accountability, evidenced by overseeing site experience, CRM, performance marketing, analytics, customer acquisition, and lifecycle management across all channels and touchpoints at Perricone MD. • Primed to execute bold brand transformations that reset consumer targets and modernize positioning, having led an 18-month overhaul that realigned Perricone MD’s consumer target, modernized its positioning, and redesigned packaging to establish it as a digital-first, high-growth platform. • Ready to drive sustained D2C growth through integrated paid, owned, and earned media, having delivered +7% CAGR (FY19–FY24) across channels including search, social, display, video, affiliates, direct mail, and audio. • Equipped to build and lead unified marketing, creative, and analytics organizations that set elevated standards for brand storytelling, content, and creative output, as demonstrated by accelerating campaign efficiency and strengthening brand equity across all channels at Perricone MD. • Poised to deepen consumer loyalty and lifetime value through insight-led segmentation, having grown repeat purchase rate and lifetime customer value by 30% through expanded retention and loyalty programs at Perricone MD. • Prepared to strengthen a brand’s omnichannel ecosystem through enhanced storytelling, influencer partnerships, and data-driven content strategy, as demonstrated across Perricone MD’s D2C, retail, and digital channels.