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ActiveMarko Lavikainen profile photo

Marko Lavikainen

Business & Marketing Strategist, Business Developer and Interim & Operator EIR

About Me

I am a strategically oriented C-level professional with high-level business outcomes, proven revenue growth focus and deep, strategy-driven 360° general management vision. I have worked as a CEO (2014-2026), private business consultant / interim manager & marketing strategist (2000-2013) and sales manager (1994-1999). My professional focus is in business administration, marketing & communications and commercial activities, concept management and 360° value creation. For the last 12 years I have had a full P&L responsibility of the group companies with both domestic and foreign share holders. I am characterized as a general manager / generalist. I am familiar with M&A´s, restructuring processes and strategic share issues. My core competencies are strategic planning, change management, risk management, board collaboration, marketing communications, stakeholder relations and brand & concept management. I am a certified board professional (HHJ) and I have a diploma in chain and franchising management (DiFM). I have also passed professional CEO training. My leadership philosophy is mainly following Kaizen and Strategic Polarity Management. I base my decision making on long-term thinking with short-term financial goals, structure and balance based order in mind. I have high ethical codes but I am characterized to be exceptionally ground, warm and easy-to-approach person. One could call me a piece maker and a conciliator with born business driven mindset. Although I am a problem fixer I expect people to do their best and take responsibility of their own journey. I support the journey through cultivation and motivational communication. I am able to run multiple matters simultaniously and execute implementation. I match people with matters and matters with strategy. I am a board wingman.

Jurisdiction

Finland

Notable Employer

  • Sales Manager at Sampo-ryhmä
  • Independent Business Consultant & Marketing Strategist at Gofort & Part
  • CEO at P&T Finland & subs.

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Sales ManagerNotableSampo-ryhmä
1993 - 1999

Sales Manager in charge of B2C sales, local distribution channels and sales channels.

Independent Business Consultant & Marketing StrategistNotableGofort & Part
1999 - 2013

360 degree business consulting mainly focusing on sales, marketing, communication, brand, concept, franchising, chain management and stake holder influence activities as a consultant/interim.

CEONotableP&T Finland & subs.
2013 - 2026

Country, chain and general manager; CEO; COB. Group and subsidiaries.

Founder. Independent Business Consultant, Interim Manager and Operator EIRPrevie
2006 - Present

Business Consultation focusing on strategy based growth management, business administration, business development, M&A and funding.

Education

Degree of Business Administration and ManagementNorth Karelia Polytechnic
1993 - 1995
Degree of Adult Education & EducationJoensuu University
1993 - 1995
Diploma of BaccalaureatJoensuun Lyseon lukio
1987 - 1989

Certification

Total Certifications3

Diploma in Franchise Management

Francon

2013

Certified Approved Mamber of Board

Tampere Chamber of Commerce

2012

Certified CEO

S. Hoffren

2014

Skills

Core skills9
Interests8
Languages4

Skills

Brand & Marcom
Concepts
Franhising
Chain management
Business strategies
Founding
Board work
Advisory activities
sales development

Interests

Strategy
brand
concept
business sustainability
growth
stake holders
added v alue
ecosystem platforms

Languages

English
Swedish
French
Finnish