Advise executive teams and growth-stage organizations on growth strategy, strategic partnerships, licensing, brand and portfolio strategy, go-to-market planning, commercialization, and executive decision-making. * Develop growth strategies that clarify where to play, how to win, and how to scale, integrating customer segmentation, value proposition, pricing, channels, portfolio priorities, and market expansion. * Advise on licensing, brand extension, partnership strategy, and commercial models, balancing growth potential with economics, brand protection, customer requirements, and execution capability. * Lead mandates spanning SaaS commercialization, integrated marketing strategy, and consumer-product/licensing advisory, translating complex inputs into business cases, roadmaps, KPIs, and execution priorities.

Led P&L, global licensing, partnerships, international expansion, merchandising, product development, and commercial performance across Serta , Beautyrest , Simmons , and Tuft & Needle . * Directed a $3.1B licensed retail-sales portfolio across 70+ partners and 180+ markets, delivering 22% royalty revenue growth through category expansion, partner performance, improved contract economics, and geographic growth. * Built senior relationships with Walmart, Costco, BJ s, TJX, Ross, HomeGoods, Kohl s, Marriott, Hilton, IHG, and Accor; negotiated and restructured agreements to expand distribution, improve economics, and protect revenue through Chapter 11 and partner disruption. * Elevated Serta to the #1 U.S. bedding accessories brand by aligning product, merchandising, POP/display, retail, and partner strategies around category and customer growth.

Board-appointed leader across four U.S. and Canadian B2B and retail businesses, overseeing portfolio optimization, pricing, innovation, go-to-market execution, and brand transformation for executive leadership and private equity stakeholder. * Repositioned Zep through B2B/B2C segmentation, customer journeys, value propositions, and channel strategy, including work with national distributors HD Supply and Grainger. * Delivered $10MM in savings through global SKU rationalization while preserving market coverage and customer satisfaction; established enterprise portfolio, pricing, and innovation governance. * Led a 25-person team and trade-show strategy through COVID-related disruption, aligning sales, product, procurement, operations, and marketing to sustain commercial execution.

Owned P&L, category management, innovation, product development, retailer engagement, promotions, and international brand development across consumer and professional businesses in North America, EMEA, LATAM, and APAC. Recognized as Top Talent for three consecutive years and nominated for the Compass Award for leadership and team development. * Led the approximately $150MM Scott Shop Towels P&L, delivering 3.2% sales growth and 3.4% margin expansion in a declining category and generating $7.9MM in incremental sales at a $7.30 marketing ROI. * Served as Walmart category captain; a collaborative product launch exceeded innovation goals by 25%, increased Walmart.com page views 20%, and delivered 3% POS lift. * Developed POP/display, retail activation, and trade-show programs supporting customer engagement and commercialization across consumer and professional-product channels.

Led licensed and private-label product portfolios across laundry, cleaning, fabric care, and accessories in the U.S. and Canada, with responsibility for development, pricing, margins, retail commercialization, and launches. * Grew revenue 10% through new products, omnichannel marketing, and licensed/private-label expansion with Procter & Gamble and The Clorox Company brands including Evercare , Dryel , Febreze , Downy , Bounce , Dreft , and Clorox . * Launched 25+ products in the U.S. and Canada with Target, Meijer, Rite Aid, Safeway, Canadian Tire, SuperValu, and other retailers. * Improved margins 15% across 298 SKUs through pricing strategy and cost management, delivering $460K in savings.

Brand manager for lens care, disposable contact lenses and fashion contact lenses. Grew Clear Care from #3 to #2 market share and delivered POS growth of 17% at Walmart, 16% at Target, 22% at Costco, and 24% at Walgreens while the category declined; also developed POP/display programs and led trade-show execution.

Led international launch for skincare brand. For hair care brand, promotions achieving 172% and 111% of sales targets and 11% sell-in growth; developed POP/display programs and led trade-show execution across professional beauty channels.